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Aloha Bowl
Aloha Bowl
from Wikipedia

Aloha Bowl (defunct)
StadiumAloha Stadium
LocationHonolulu, Hawaii
Operated1982–2000
Preceded byPineapple Bowl
Succeeded byHawaii Bowl
Sponsors
Former names
Jeep-Eagle Aloha Bowl
Jeep Aloha Bowl

The Aloha Bowl was a college football bowl game played in Honolulu, Hawaii, at Aloha Stadium. Certified by the National Collegiate Athletic Association (NCAA), the game featured teams from Division I-A (later known as the Football Bowl Subdivision).

History

[edit]

The Aloha Bowl was established in 1982 by Mackay Yanagisawa, a sportsman from Oahu.[1] With the exception of the 1983–1986 playings, the Aloha Bowl was traditionally played on Christmas morning in Honolulu.[2] For most of its playings, the game was sponsored by Jeep Corporation.[3] The bowl originally applied for certification by the NCAA Division I Championship Committee in 1981, but certification was delayed until 1982. The inaugural game was played in 1982 and the last game was played in 2000, after it lost its sponsorship as a result of a corporate merger between Jeep and DaimlerChrysler. In 1998 and 1999, the Aloha Bowl was part of a doubleheader followed by the Oahu Bowl; the 1998 event was the first televised doubleheader in American college football history.[1]

After Jeep dropped its sponsorship, the bowl committees of the Hawaiian bowl games elected to move the games to the U.S. mainland. The Oahu Bowl moved to Seattle and was played as the Seattle Bowl for two years.[4][5] The Aloha Bowl was to move to San Francisco, but before the move could be completed the game lost its bowl certification. San Francisco later received a bowl game, first played in December 2002 as the San Francisco Bowl, which later operated under several other names. Hawaii did not remain without a bowl for long, however, as a new bowl committee received certification in 2002 for a Christmastime game, the Hawaii Bowl, at Aloha Stadium.

The Aloha Bowl was preceded years earlier by the Poi Bowl (late 1930s) and Pineapple Bowl (1940s and early 1950s).

Game results

[edit]
Date Winner Loser Attendance Notes
December 25, 1982 #9 Washington 21 #16 Maryland 20 30,055 notes
December 26, 1983 Penn State 13 Washington 10 37,212 notes
December 29, 1984 #10 SMU 27 #17 Notre Dame 20 41,777 notes
December 28, 1985 #13 Alabama 24 USC 3 35,183 notes
December 27, 1986 #13 Arizona 30 North Carolina 21 26,743 notes
December 25, 1987 #10 UCLA 20 Florida 16 24,839 notes
December 25, 1988 #18 Washington State 24 #14 Houston 22 35,132 notes
December 25, 1989 #22 Michigan State 33 #19 Hawaii 13 50,000 notes
December 25, 1990 Syracuse 28 Arizona 0 14,185 notes
December 25, 1991 Georgia Tech 18 #17 Stanford 17 34,433 notes
December 25, 1992 Kansas 23 #23 BYU 20 42,933 notes
December 25, 1993 #17 Colorado 41 #24 Fresno State 30 44,009 notes
December 25, 1994 #25 Boston College 12 #8 Kansas State 7 44,862 notes
December 25, 1995 #11 Kansas 51 #24 UCLA 30 41,111 notes
December 25, 1996 Navy 42 Cal 38 43,380 notes
December 25, 1997 #21 Washington 51 #25 Michigan State 23 44,598 notes
December 25, 1998 Colorado 51 #21 Oregon 43 46,451 notes
December 25, 1999 Wake Forest 23 Arizona State 3 40,974 notes
December 25, 2000 Boston College 31 Arizona State 17 24,397 notes

Appearances by team

[edit]
Rank Team Appearances Wins Losses Win %
1 Washington 3 2 1 .667
T2 Boston College 2 2 0 1.000
T2 Colorado 2 2 0 1.000
T2 Arizona State 2 0 2 .000
T2 Kansas 2 2 0 1.000
T2 Arizona 2 1 1 .500
T2 Michigan State 2 1 1 .500
T2 UCLA 2 1 1 .500
T3 Alabama 1 1 0 1.000
T3 Georgia Tech 1 1 0 1.000
T3 Navy 1 1 0 1.000
T3 Penn State 1 1 0 1.000
T3 SMU 1 1 0 1.000
T3 Syracuse 1 1 0 1.000
T3 Wake Forest 1 1 0 1.000
T3 Washington State 1 1 0 1.000
T3 BYU 1 0 1 .000
T3 Cal 1 0 1 .000
T3 Florida 1 0 1 .000
T3 Fresno State 1 0 1 .000
T3 Hawaii 1 0 1 .000
T3 Houston 1 0 1 .000
T3 Kansas State 1 0 1 .000
T3 Maryland 1 0 1 .000
T3 North Carolina 1 0 1 .000
T3 Notre Dame 1 0 1 .000
T3 Oregon 1 0 1 .000
T3 Stanford 1 0 1 .000
T3 USC 1 0 1 .000

Appearances by conference

[edit]
Rank Conference Appearances Record Win % # of Teams Teams
1 Pac-10 14 5–9 .357 9 Washington (2–1)

Arizona (1–1)

UCLA (1–1)

Arizona State (0–2)

Washington State (1–0)

Cal (0–1)

Oregon (0–1)

Stanford (0–1)

USC (0–1)

T2 ACC 4 2–2 .500 4 Georgia Tech (1–0)

Maryland (0–1)

North Carolina (0–1)

Wake Forest (1–0)

T2 Big Eight 4 3–1 .750 3 Kansas (2–0)

Colorado (1–0)

Kansas State (0–1)

T2 Independent 4 3–1 .750 3 Navy (1–0)

Notre Dame (0–1)

Penn State (1–0)

Syracuse (1–0)

5 WAC 3 0–3 .000 3 BYU (0–1)

Fresno State (0–1)

Hawaii (0–1)

T6 Big East 2 2–0 1.000 1 Boston College (2–0)
T6 Big Ten 2 1–1 .500 1 Michigan State (1–1)
T6 SEC 2 1–1 .500 2 Alabama (1–0)

Florida (0–1)

T6 SWC 2 1–1 .500 2 SMU (1–0)

Houston (0–1)

10 Big 12 1 1–0 1.000 1 Colorado (1–0)

*Note: Table based on conference affiliation at the time the game was played and may not represent current conference alignment.

Television

[edit]

Most editions of the Aloha Bowl were televised by ABC (1986–2000).

See also

[edit]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
The Aloha Bowl was a postseason sanctioned by the (NCAA) and held annually from 1982 to 2000 in , . The event took place at and served as a holiday tradition, often scheduled around as part of a doubleheader with the Oahu Bowl in its final years. Typically pitting teams from the (WAC) against opponents from conferences like the Pac-10, Big Ten, or (ACC), the Aloha Bowl showcased competitive matchups that drew national attention through broadcasts on networks such as ABC from 1986 onward. Notable games included high-scoring affairs like the 1998 edition, where defeated 51–43, and the 1997 matchup in which Washington topped Michigan State 51–23. The bowl contributed to Hawaii's legacy of hosting NCAA postseason events, following earlier games like the Poi Bowl and Pineapple Bowl, but faced challenges from varying attendance and economic pressures in its later seasons. The Aloha Bowl concluded after the 2000 game, a 31–17 victory by over Arizona State, due to declining fan support and financial difficulties exacerbated by the loss of sponsorships. The companion Oahu Bowl was relocated to the mainland as the Seattle Bowl, while plans to move the Aloha Bowl to fell through, ending its run in and paving the way for the modern starting in 2002.

Background and Organization

Establishment and Founding

The Aloha Bowl was founded in 1982 by Mackay Yanagisawa, a Honolulu businessman, sports promoter, and manager of , who sought to establish a prominent postseason event in . Known as the "Shogun" of sports for his earlier creation of the in 1947, Yanagisawa aimed to revive major traditions in the state, marking the first such event since the minor Poi Bowl of the late 1930s and the Pineapple Bowl, which last occurred in 1952. The bowl's creation was driven by the goal of enhancing Hawaii's visibility as a holiday destination, stimulating through team visits and fan travel during the off-peak Christmas season, and highlighting Hawaiian culture via pre-game festivities and the event's thematic embrace of the aloha spirit. It also provided a neutral-site opportunity for mid-tier NCAA Division I-A programs, allowing competitive teams without major bowl berths to extend their seasons in a unique Pacific setting. Team selection in the early years focused on at-large invitations to non-conference independents or representatives from smaller conferences, eschewing formal tie-ins with major leagues until subsequent expansions. The inaugural game on December 25, 1982, pitted the (9-2 entering) against the (8-3) at in , drawing national attention with Washington's narrow 21-20 victory and setting the stage for the bowl's growth as a holiday tradition.

Sponsorship and Administration

The Aloha Bowl was administered by the Aloha Bowl Committee, a founded in 1982 by Mackay Yanagisawa, a prominent Hawaii sports promoter who served as its and chairman. Under Yanagisawa's leadership, the committee managed all aspects of the bowl's operations, including event logistics, adherence to NCAA regulations for bowl certification, and building partnerships with local communities and stakeholders to ensure the game's viability as a postseason event. Yanagisawa, often called the "shogun of Hawaii sports" for his role in establishing multiple major events like the and , emphasized community engagement and compliance to position the Aloha Bowl as a respected NCAA-sanctioned game. Following Yanagisawa's health challenges in the mid-1980s, transitioned to a professional team, including Marcia Klompus and CEO Lenny Klompus, who handled day-to-day administration from their base in after relocating from in 1984. The committee operated as the central , coordinating with the NCAA, selecting participating teams through a dedicated subcommittee, and overseeing financial and promotional activities to maintain the bowl's status. This structure allowed the organization to navigate operational complexities, such as venue arrangements at and compliance with postseason eligibility rules. The bowl's financial backbone was anchored by title sponsorship from the division of Corporation, which began in 1987 and renamed the event the Aloha Bowl, providing essential funding for player prizes, pre-game festivities, and nationwide campaigns. This partnership, which lasted through 2000, represented the longest-running sponsorship in the bowl's history and helped offset high operational expenses by injecting corporate resources into production and promotion. The economic model relied heavily on a mix of ticket revenues, additional corporate alliances, and collaboration with the Hawaii Tourism Authority for promotional support, creating a symbiotic relationship between the event and 's visitor industry. These elements funded the committee's activities and generated indirect economic benefits through visitor expenditures on travel, lodging, and local services during the holiday season. However, the model faced mounting pressures from escalating costs associated with long-distance team travel to and intensifying competition from the proliferation of other NCAA bowl games in the , which diluted team participation and revenue streams, culminating in financial strains that challenged the committee's sustainability. The Jeep-DaimlerChrysler merger in further exacerbated these issues by ending the title sponsorship after the 2000 game.

Venue and Game Format

The Aloha Bowl was held annually at in Aiea, Hawaii, located in Central Oahu near . This 50,000-seat multi-purpose venue, which opened on September 12, 1975, was selected for its modern design featuring four movable seating sections and its position in Hawaii's tropical paradise, providing an accessible and scenic location for mainland visitors. The stadium debuted as host for the inaugural Aloha Bowl on December 25, 1982, when Washington defeated 21–20. As a neutral-site postseason bowl game certified by the NCAA, the Aloha Bowl typically featured matchups between two teams outside the top 25 rankings, often pitting a squad from the (such as from the Pac-10 or ) against an opponent from the Eastern or Midwestern regions (including teams from the Big East, ACC, or Big Ten). The game was primarily scheduled on Day, with adjustments to late December dates in the early years such as December 26 in 1983 and December 25 in 1989; in its final years (1998–2000), it was part of a Day doubleheader with the Oahu Bowl. Pre-game festivities at the Aloha Bowl incorporated elements of Hawaiian culture, including luau-style events with traditional feasts, dance performances, and interactive fan zones that celebrated island heritage, all officiated by neutral NCAA referees to maintain impartiality. Attendance at the Aloha Bowl averaged between 20,000 and 30,000 fans in the mid-1990s, with figures including 20,092 in 1994–1995, 20,780 in 1995–1996, and 19,467 in 1996–1997; it peaked above 30,000 in the late 1990s, reaching 34,419 in 1997–1998 and over 40,000 in 1999–2000, boosted by popular matchups and the doubleheader format in the final seasons.

Historical Development

Inception and Early Years (1982–1989)

The Aloha Bowl debuted on December 25, 1982, at in , , marking the first NCAA-certified postseason game held in the state since the Pineapple Bowl in the early . The inaugural matchup pitted the ninth-ranked against the 16th-ranked , with Washington securing a narrow 21–20 victory in a tightly contested defensive battle. This game established the bowl's format as an at-large postseason event inviting teams from various conferences, emphasizing 's appeal as a tropical destination for holiday festivities. The early years from 1983 to 1986 featured competitive but often low-scoring games, such as the 1983 edition where Penn State defeated Washington 13–10 in a grueling defensive struggle totaling just 23 points, highlighting the physical toll of trans-Pacific travel on teams and players. Attendance fluctuated modestly during this period, peaking at 41,777 for the 1984 SMU–Notre Dame clash before declining to 35,185 in 1985 ( over USC, 24–3) and further to 23,743 in 1986 ( over , 30–21), reflecting challenges in drawing large crowds amid competition from local events like the and . Logistical hurdles, including exorbitant travel expenses—such as the $500,000 guarantee paid to UCLA for the 1987 game—deterred some programs and contributed to perceptions of fatigue impacting performance. A pivotal shift occurred in 1987 with the securing of a two-year television contract with ABC (with an option for a third year), which aired the UCLA–Florida game (UCLA 20–16) and boosted national viewership by moving away from purely local appeal. Around this time, the bowl gained the sponsorship from Chrysler's Eagle Division, providing starting in 1986. By 1989, the event reached a milestone with the University of Hawaii's first participation as the host team against Michigan State, though the Rainbow Warriors fell 33–13 in a game marred by eight turnovers; this appearance underscored growing local ties and the bowl's evolution into a more established postseason fixture.

Expansion and Peak Era (1990–1997)

The Aloha Bowl entered a phase of expansion in the early 1990s by forging connections with major conferences, beginning with the Big East in 1990, which brought Syracuse to Honolulu for a dominant 28–0 shutout of Arizona in rainy conditions at Aloha Stadium. This matchup marked one of the bowl's first high-profile Eastern-Western confrontations, elevating its prestige beyond regional WAC ties. By 1992, the event attracted stronger national competition, including Pac-10 representatives like Stanford in prior years and Washington State from 1988, alongside WAC powerhouse BYU, which faced Kansas in a close 23–20 loss, signaling the bowl's growing appeal to top-tier programs. The 1991 game exemplified the era's competitive intensity, as Georgia Tech rallied for an 18–17 victory over Stanford on a late punt return and , bolstering the Yellow Jackets' profile as defending from 1990 while finishing their season at 8–5. These early highlights drew broader media attention and set the stage for the bowl's maturation, with teams from diverse conferences contributing to memorable upsets and rivalries. From 1995 to , the Aloha Bowl achieved its zenith in popularity, averaging approximately 35,000 attendees per game amid rising revenue from sponsorships and tourism tie-ins, as underdog narratives captivated audiences. The thriller saw overcome 42–38 in a high-scoring affair totaling 1,080 yards, drawing 30,411 fans and showcasing the Midshipmen's resilient option attack led by Ben Fay's late touchdowns. Similarly, the Washington-Michigan State matchup attracted 34,419 spectators for a 51–23 Huskies , underscoring the bowl's role in highlighting talent against Big Ten foes. Throughout this period, the Aloha Bowl deepened its cultural ties to by incorporating Polynesian-themed halftime performances featuring local artists and traditional dances, alongside player excursions to luaus and island landmarks that enriched the event's exotic allure and differentiated it from mainland bowls. These elements, including 1990's halftime show with Hawaiian group The Lovenotes and performer Bruno, fostered a sense of integration between collegiate football and indigenous , boosting the bowl's unique identity.

Final Years and Discontinuation (1998–2000)

In an effort to sustain interest and boost visibility during its later years, the Aloha Bowl adopted a doubleheader format in 1998 and 1999, pairing it with the newly established Oahu Bowl on Christmas Day at in . This arrangement featured the Aloha Bowl as the opener, followed immediately by the Oahu Bowl, creating a rare same-day postseason event in . The 1998 edition saw defeat 51–43 in a high-scoring affair attended by 46,451 spectators, while the 1999 game pitted Wake Forest against Arizona State, with the Demon Deacons securing a 23–3 victory before 40,974 fans. These doubleheaders, sponsored by , marked an innovative response to competitive pressures but highlighted emerging challenges in maintaining robust participation and revenue for mid-tier bowls. The 2000 Aloha Bowl served as the event's finale, with rallying to beat Arizona State 31–17 in front of a noticeably diminished crowd of 24,397 at . This low attendance, down significantly from prior years, underscored growing financial strains, including rising operational costs and difficulties in attracting teams amid an expanding postseason landscape. By the late , the number of NCAA-certified bowl games had surged from 15 in 1980 to 25, diluting the appeal and viability of non-BCS events like the Aloha Bowl by spreading limited team pools thinner and intensifying competition for sponsorships and television slots. Jeep's title sponsorship, concluded after the 2000 season, exacerbated by the 1998 merger of parent company with Daimler-Benz to form DaimlerChrysler, which shifted corporate priorities and ended support for the bowls. In response, organizers sought to relocate the Aloha Bowl to San Francisco's Pac Bell Park for 2001, with NCAA approval granted in April of that year to facilitate the move alongside the Oahu Bowl's shift to . However, the relocation failed due to unresolved issues with television partners like and ABC, as well as the lack of finalized agreements with Jeep, leading to the loss of NCAA certification. The discontinuation was further compounded by post-9/11 economic shifts in 2001, which severely impacted Hawaii's tourism-dependent economy and increased travel costs and hesitancy for mainland teams and fans to journey to the islands. These factors, combined with the broader oversaturation of bowls, rendered mid-tier events like the 19-game Aloha Bowl series () unsustainable, paving the way for a new iteration, the , to emerge in 2002.

Games and Results

List of Games

The Aloha Bowl featured 19 games played exclusively at in , , as a neutral-site postseason matchup with no home-field advantages enforced for either participating team. The following table provides a complete chronological record of all games, including dates, teams, final scores, attendance figures, and most valuable players (MVPs) where documented. The event was officially titled the Aloha Bowl from 1982 to 1997 and renamed the Aloha Classic from 1998 to 2000.
YearDateWinning TeamScoreLosing TeamScoreAttendanceMVP
1982Dec 25Washington21Maryland2030,055N/A
1983Dec 26Penn State13Washington1037,212N/A
1984Dec 29Southern Methodist27Notre Dame2041,777N/A
1985Dec 28Alabama24USC335,183N/A
1986Dec 27Arizona30North Carolina2126,743N/A
1987Dec 25UCLA20Florida1624,839N/A
1988Dec 25Washington State24Houston2235,132N/A
1989Dec 25Michigan State33Hawaii1350,000RB Blake Ezor (Michigan State)
1990Dec 25Syracuse28Arizona014,185N/A
1991Dec 25Georgia Tech18Stanford1734,433N/A
1992Dec 25Kansas23BYU2042,933N/A
1993Dec 25Colorado41Fresno State3044,009N/A
1994Dec 25Boston College12Kansas State744,862LB Mike Mamula (Boston College)
1995Dec 25Kansas51UCLA3041,111N/A
1996Dec 25Navy42California3843,380QB Chris McCoy (Navy)
1997Dec 25Washington51Michigan State2344,598RB Rashaan Shehee (Washington)
1998Dec 25Colorado51Oregon4346,451N/A
1999Dec 25Wake Forest23Arizona State340,974QB Ben Sankey (Wake Forest)
2000Dec 25Boston College31Arizona State1724,397N/A
Across the 19 games, Western conference representatives (primarily from the Pac-10 and related leagues) recorded 10 victories to 9 for Eastern counterparts, reflecting a competitive balance in the neutral-site format. The average final score was 29.6 points for the winning team and 18.6 for the losing team.

Notable Games and Moments

One of the most memorable upsets in Aloha Bowl occurred in the 1990 edition, where Syracuse defeated 28–0 in a dominant performance. This victory snapped Arizona's 214-game scoring streak, the second-longest in NCAA at the time, as the Wildcats failed to advance beyond Syracuse's 28-yard line. With quarterback Marvin Graves leading the offense and earning MVP honors, Syracuse's defense held Arizona scoreless for the first time in 19 years, marking a significant defensive milestone for the Orangemen in their 7-4-2 season finale. Another notable upset came in 1992 when unranked edged out the 21st-ranked 23–20 on a dramatic 48-yard by kicker Dan Eichloff with under three minutes remaining. Despite BYU entering with a 10-2 record and strong offensive threats like running back Hema Heimuli, mounted a 15-play drive to secure the win, highlighting ' resilience in their 8-4 campaign. This close contest exemplified the Bowl's capacity for unexpected outcomes against higher-ranked opponents. The 1996 Aloha Bowl between and stands out for its record-breaking offensive output, with the Midshipmen prevailing 42–38 in a high-scoring thriller that totaled 80 points. 's backup Ben Fay rushed for two crucial fourth-quarter touchdowns, contributing to a combined 1,080 yards of total offense—the most in Aloha Bowl history—and finishing the game with 646 yards for the Mids alone. This matchup, coached by in his final game at Cal, showcased explosive plays including a 100-yard kickoff return by Cal's Deltha O'Neal, underscoring the bowl's reputation for entertaining, wide-open football. The 1988 Aloha Bowl featured a tense defensive battle as Washington State held off Houston 24–22, with all Cougar points scored in the second quarter and a critical late fumble by the Cougars sealing the victory. This game highlighted turnover-forced drama, as Houston mounted a comeback but lost possession at the 5-yard line with under three minutes left, preventing a potential tying score. Washington State's win marked their first bowl victory in 72 years, propelled by quarterback Chris Rosenbach's performance amid a flurry of interceptions and fumbles that extended the contest's intensity. Culturally, the 1989 Aloha Bowl drew exceptional local support when host faced Michigan State before an announced crowd of 50,000 at , one of the largest attendances in the bowl's history and reflecting the island's passion for the Rainbow Warriors. Michigan State capitalized on eight Hawaii turnovers to win 33–13, with Blake Ezor setting an Aloha Bowl rushing record of 179 yards and three touchdowns, but the event fostered a vibrant community atmosphere unique to the home-team matchup.

Participation Statistics

Appearances by Team

The Aloha Bowl featured 29 unique teams across its 19 games from 1982 to 2000, resulting in 38 total team appearances when accounting for repeat participants. Eight teams made multiple appearances, with the being the only program to play three times, finishing with a 2–1 record. , , and each appeared twice and went undefeated at 2–0, representing the strongest individual records in the bowl's history. No team achieved three or more appearances beyond Washington's trio. The table below summarizes all participating teams, sorted by number of appearances (descending), then by winning percentage, then alphabetically. Records reflect outcomes in Aloha Bowl/Aloha Classic games only, with years and results noted for context.
TeamAppearancesRecord (W–L)Years and Results
Washington32–11982 (W vs. Maryland), 1983 (L to Penn State), 1997 (W vs. Michigan State)
Boston College22–01994 (W vs. Kansas State), 2000 (W vs. Arizona State)
Colorado22–01993 (W vs. Fresno State), 1998 (W vs. Oregon)
Kansas22–01992 (W vs. BYU), 1995 (W vs. UCLA)
Arizona21–11986 (W vs. North Carolina), 1990 (L to Syracuse)
Michigan State21–11989 (W vs. Hawaii), 1997 (L to Washington)
UCLA21–11987 (W vs. Florida), 1995 (L to Kansas)
Arizona State20–21999 (L to Wake Forest), 2000 (L to Boston College)
Alabama11–01985 (W vs. USC)
Georgia Tech11–01991 (W vs. Stanford)
Navy11–01996 (W vs. California)
Penn State11–01983 (W vs. Washington)
SMU11–01984 (W vs. Notre Dame)
Syracuse11–01990 (W vs. Arizona)
Wake Forest11–01999 (W vs. Arizona State)
Washington State11–01988 (W vs. Houston)
BYU10–11992 (L to Kansas)
California10–11996 (L to Navy)
Florida10–11987 (L to UCLA)
Fresno State10–11993 (L to Colorado)
Hawaii10–11989 (L to Michigan State)
Houston10–11988 (L to Washington State)
Kansas State10–11994 (L to Boston College)
Maryland10–11982 (L to Washington)
North Carolina10–11986 (L to Arizona)
Notre Dame10–11984 (L to SMU)
Oregon10–11998 (L to Colorado)
Stanford10–11991 (L to Georgia Tech)
USC10–11985 (L to Alabama)

Appearances by Conference

The Aloha Bowl's participation reflected evolving conference affiliations, beginning with at-large selections in its inaugural years before adopting formal s. There were no official conference partnerships until 1987, when the bowl established a with the (WAC) to secure a western representative. From 1990 to 1997, the became the designated eastern partner, fostering consistent matchups between regional powers and enhancing the bowl's appeal as a coast-to-coast showdown. Independents like Penn State and Syracuse contributed notably to eastern appearances, particularly in the and early 1990s, bridging the gap before the Big East's formal involvement and adding high-profile matchups against western opponents. Conference records in the Aloha Bowl underscore the competitive nature among major participants, with eastern and midwestern teams holding an edge in the grouped categories. The WAC and Pac-10 (grouped as western conferences) compiled a 5–12 record across their appearances, achieving a win percentage of .294. Eastern conferences and independents (Big East and unaffiliated programs) recorded 5–1, while the Big Ten and Big Eight/Big 12 combined for 5–2. These outcomes reflect varied regional performance, with upsets common throughout the bowl's run.
Conference GroupRecordWin %
WAC/Pac-10 (Western)5–12.294
Big East/Independents (Eastern)5–1.833
Big Ten/Big Eight/Big 125–2.714

Broadcasting and Promotion

Television Coverage

The Aloha Bowl was nationally televised throughout its history, with ABC serving as the primary network for most editions from 1986 to 2000. The inaugural 1982 matchup between and Washington was broadcast on , featuring play-by-play announcer alongside color commentator and sideline reporter Les Keiter. Subsequent games on ABC often highlighted prominent announcing teams, such as and for the 1989 Washington-Syracuse contest, and with for the 1997 Washington-Michigan State game. In its later years, the bowl introduced innovative broadcasting formats to enhance viewer engagement. The 1998 edition, pitting against , marked the first bowl doubleheader in history, airing on ABC at 3:30 p.m. ET before the Oahu Bowl on later that evening. This multi-game package on December 25 extended coverage of Hawaii-based postseason play, with the Aloha Bowl drawing a competitive audience as the lead-in event. Viewership for the Aloha Bowl generally aligned with mid-tier bowls during the , though specific metrics reflected broader trends in amid increasing bowl proliferation. By the turn of the , audience interest waned slightly, consistent with industry shifts toward more prominent postseason matchups.

Marketing and Tourism Impact

The Aloha Bowl was actively promoted through partnerships with the Hawaii Visitors Bureau (HVB), the predecessor to the Tourism Authority, which allocated state funds specifically for advertising and marketing the event to attract mainland visitors. In 1994, for example, $50,000 was designated for HVB's promotional efforts targeting the Aloha Bowl, emphasizing Hawaii's appeal as a unique destination for postseason . These strategies focused on leveraging the event's location to draw teams, fans, and media, integrating local hospitality elements to enhance the visitor experience. The bowl contributed to Hawaii's by generating visitor spending on accommodations, transportation, and local services, with attendance figures ranging from 20,000 to over 37,000 per game across its run from 1982 to 2000. In 1986, the event drew 30,574 spectators, aligning with broader trends that year where visitor expenditures reached $5.5 billion statewide, supporting jobs in hotels and airlines. By the late , the Aloha Bowl and Oahu Bowl each attracted around 34,000 to 41,000 attendees, boosting short-term occupancy in Honolulu's hospitality sector during the holiday season. The Aloha Bowl's discontinuation after the 2000 season created a void in Hawaii's portfolio of major postseason football events, influencing the brief Oahu Bowl (1998–1999) as a complementary doubleheader and paving the way for the , which debuted in 2002 at the same venue. The has since become the state's primary non-all-star college bowl, maintaining the tradition of holiday football tourism established by the Aloha Bowl while filling the gap left by its predecessor's end. Through its operations under Aloha Bowl Charities, supported local community initiatives, though comprehensive donation totals are not publicly detailed.

References

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