Alpha Media

Alpha Media LLC was a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group did business under the Alpha Media name.

It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadcasting on July 1, 2014. At its formation, it owned 68 radio stations in 12 markets, along with two theatres (in Portland and San Antonio) and a digital marketing firm in Peoria, Illinois.

Alpha Broadcasting was founded in 2009 in Portland, Oregon by Larry Wilson, arising from the sale of stations formerly a part of the CBS Radio Portland cluster with those of Rose City Radio.

On April 17, 2014, L&L Broadcasting announced that it has agreed to merge with Alpha, while purchasing the stations of Main Line Broadcasting. The combined entity became known as Alpha Media.

The broadcasting group was sometimes referred to as Live and Local.

L&L was formed in 2012 to buy all but two of the radio stations of Triad Broadcasting for $21 million; the deal, involving 32 stations in 5 radio markets, closed in May 2013, and transfer was finalized in June 2013. L&L immediately arranged for the 6 stations in the Fargo, North Dakota market to be sold to Jim Ingstad.

In August 2013, L&L arranged to buy, from YMF Media (Yucaipa Companies and Earvin "Magic" Johnson), the six stations formerly owned by Inner City Broadcasting in the Jackson, Mississippi radio market.

In September, 2013, L&L definitively agreed to purchase an additional 5 stations in Columbia, South Carolina from YMF Media.