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Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels.[1] ADA provides "independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience."[2]
As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records[3] to offer a distribution system and marketing, merchandising, promotion, and music licensing services.
In January 2008, ADA acquired Insound, an online music retailer.[4]
In 2012, Warner Music Group merged the Independent Label Group with ADA, creating a full-service company. The new ADA offered global distribution—both physical and digital—along with physical production, merchandise services, account management, and in-house music licensing. Additional offerings included custom products, marketing and sponsorship support, and digital marketing tools.
In March 2017, ADA announced that it would distribute the catalogs of most of the labels owned by BMG Rights Management worldwide.[5]
