Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It was a grocery retailer with physical stores in some U.S. cities, as well as in London and delivery services in the United States and various international locations. On January 27, 2026, it was announced that all physical locations would close (most of them by February 1, 2026), with some converting into Whole Foods Market stores, and the majority of the brand's operations transitioning primarily to online delivery of Amazon Fresh.

Amazon Fresh is currently a delivery service. In 2020 the concept changed to a chain of physical, cashier-less supermarkets, which have since shut down.

Amazon Fresh started in 2007 as an invite-only grocery delivery service in Washington. It rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. In March 2017, Amazon announced the beta launch of AmazonFresh Pickup, a drive-in grocery store for Amazon Prime subscribers where users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store. In the United Kingdom, Amazon signed a deal with the British supermarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh. In Germany, the product range is 85,000 product lines. By comparison, the REWE supermarket chain's home delivery service has 9,000 product lines.

On November 2, 2017, Amazon announced it was discontinuing its Fresh service to some smaller towns and cities in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.

In 2020, Amazon announced that they would use the name "Amazon Fresh" for their new chain of physical grocery stores in the Los Angeles and Chicago areas. The stores featured cashier-less (UK: till-less) shopping, with surveillance cameras and other technology ensuring that shoppers' purchases were automatically registered without needing to be individually scanned at a checkout counter. More than half use the "Just Walk Out" technology, while others use Dash Carts.

Dash Carts are shopping carts with a touchscreen, barcode scanner, cameras, and various sensors to count items placed and removed from the cart, allowing customers to skip conventional checkouts. The customer scans a QR code from their Amazon app to link their Amazon account so their purchase can be billed through the payment method linked in their Amazon account. The cart also has a weight sensor to weigh produce priced by weight.

Some Amazon Fresh stores used "grab and go" or "Just Walk Out" technology similar to that in Amazon Go stores, which tracks what customers take and place back. It allows customers to skip conventional checkouts while also eliminating the need to use Dash Carts. While presented to customers as an automated process, it relied on an India-based team of over 1,000 human reviewers to verify checkout accuracy. By the time they closed, there were no Amazon Fresh stores that use both "grab and go" and Dash Carts.

In April 2024, Amazon confirmed that the Just Walk Out technology would be phased out in favor of using Dash Carts at all U.S. Amazon Fresh locations. Amazon still plans to sell the Just Walk Out technology to other businesses, primarily smaller format stores.