Amber Moore is a fictional character from the American soap operas The Bold and the Beautiful and The Young and the Restless. For the character's entirety, she has been portrayed by Adrienne Frantz, introduced by Bradley Bell to The Bold and the Beautiful on July 18, 1997. She was a babysitter for Brooke Logan (Katherine Kelly Lang) and Eric Forrester's (John McCook) children, but ended up having a romance with their son, Rick Forrester (Jacob Young). As a young woman, she endured several challenges including being drugged and raped, having a relationship with a younger man and becoming an enemy of Sheila Carter (Kimberlin Brown), a psychotic criminal.

Frantz was later brought over to The Young and the Restless by former head writer Lynn Marie Latham, where she aired from November 28, 2006, to May 27, 2010. There, she became involved in storylines involving Katherine Chancellor (Jeanne Cooper), the show's matriarch. She also had romances with Cane Ashby (Daniel Goddard) and Daniel Romalotti (Michael Graziadei). After her exit, she returned to The Bold and the Beautiful. Upon her return, she became pregnant and gave birth to a daughter, Rosie Forrester, with Marcus Forrester (Texas Battle). In June 2012, she was bumped to recurring by Bell with no appearances afterwards. The following year, Frantz made a brief guest appearance on The Young and the Restless for Katherine's memorial service, last airing on September 4, 2013.

The character was introduced and created by head writer of The Bold and the Beautiful, Bradley Bell. Amber began on the soap opera to interact with the Forresters, and was quickly portrayed as the "Gold digger", and was a fan favorite despite "evil ways". She left the series after her contract expired in June 2005. That October, it was announced that Frantz would reprise the role on The Young and the Restless, introduced by former executive producer and head writer Lynn Marie Latham. When the character joined the show's sister soap, her intentions laid the same, to try to attract a handsome bartender Cane Ashby who was destined for a fortune (thought to be Phillip Chancellor III). In 2010, it was announced Frantz would be leaving The Young and the Restless and returning to The Bold and the Beautiful. For her portrayal, Frantz has won a Daytime Emmy Award for Outstanding Younger Actress in 2001, receiving nominations in the same category for 2000 and 2003. She has also won Best Performance by a Young Performer in a Daytime Serial at the 20th Annual Youth in Film Awards.

In March 2007, speaking about if she would ever return to The Bold and the Beautiful, Frantz stated: "You never know. I talked to Brad [Bell] about this and odds are I'll probably show up there in the future. B&B is like my family. It's fun to see them in the hall again and grab them, give them big hugs and hang out in their hair and makeup room." She eventually returned in 2010. In June 2012, Frantz was taken off contract and bumped to recurring. It was reported that Frantz would use that free time in order to pursue other projects. However, she never made another appearance on the show. In September 2013, however, Frantz made a brief appearance on The Young and the Restless for the funeral of Katherine Chancellor (Jeanne Cooper), last airing on September 4 of that year.

"No matter where Amber goes, the same hijinks follow. "

Originating from Furnace Creek in Death Valley, Amber Moore arrived in Los Angeles, California, at the age of 17 in 1997. Beth Cochran of the website About noted that: "has had her own agenda: find a rich man, get him to marry her, and live happily ever after." Cochran also wrote that: "Amber's resume is padded with short stints as a nanny, a singer, a ghostwriter, and a fashion designer, but she is mainly qualified as an expert gold-digger." According to B&B's official website, "A wayward vixen with a heart of gold, Amber Moore escaped the rusted doublewides of Furnace Creek for the Los Angeles life of glitz and glamour." Amber has worked at Forrester Creations and its rival company, Jackie M, as a designer. She is described as having "evil ways" and it "didn't take long for her win over the critics with her performance of a girl from the wrong side of the tracks trying to make a better life for herself–any way she could!". Her character is also called a "mischievous schemer". She is known for her romance and later marriage to the younger Rick Forrester (Jacob Young, later Justin Torkildsen and Kyle Lowder).

Amber faced several challenges as a young woman. She was kidnapped and nearly killed by criminal Sheila Carter (Kimberlin Brown), who was the person that initially brought her to L.A. While involved with Rick, she slept with highschool friend Raymond, who was portrayed by R&B superstar Usher Raymond. She became pregnant; it was unknown who the child was. She gave birth to a stillborn baby and its paternity was never revealed. Amber became a drug addict after losing a child. Her close friend Taylor Forrester (Hunter Tylo) told her to go to rehab. This eventually led to her rape. Naomi Rabinowitz of Soap Opera Digest explained the storyline: "Taylor persuaded her to go to rehab, but during her welcome home party, Amber was drugged by one of the guests, Lance — and woke up in bed with him. Rick was furious upon learning that his wife allegedly cheated on him, but Amber insisted she was drugged and moved in with Taylor. To make matters worse, Sheila returned and killed Lance before he could vouch for Amber. Sheila then kidnapped Amber and ended up shooting and killing Taylor." She left L.A. in 2005. She returned in 2010; she quickly realised she was pregnant. She tried to pass off her baby as the rich Liam Spencer's (Scott Clifton), but it was revealed that Marcus Forrester (Texas Battle), Rick's cousin and adoptive half-brother, is Rosie's biological father.

When Amber came to Genoa City in 2006, she befriended the town's matriarch Katherine Chancellor (Jeanne Cooper), whom she called "Mrs C.". Cochran wrote that Katherine brought out Amber's "more caring, unselfish side." A few months into Amber's run on Y&R, she began getting into trouble again through her schemes. Frantz stated: "she's causing trouble and twisting everyone's lives up again." Devin Owens of Soap Opera Digest noted that "[Amber] is definitely back to being the scheming temptress we knew on B&B." Of the fan's reactions to Amber's scheming ways, she said: "I get a lot of, 'I can't believe she's doing that!' But that means I'm doing my job. I'm not like that in real life, ladies and gentlemen. I'm really a nice person."