Angelo Moriondo was born into a family deeply rooted in the entrepreneurial spirit. His family included successful business owners who dealt in wine, liquors, and chocolate. This background likely fostered his own innovative thinking and provided the resources necessary to pursue his inventions later in life.

Moriondo followed in his family's footsteps and took an active role in managing some of their successful businesses. He owned and operated a popular chocolate shop and a bar in Turin's central Galleria Nazionale. This experience gave him firsthand knowledge of what customers desired and what business innovations were needed.