Angelo Moriondo was born into an entrepreneurial family in Turin, Italy. Turin was a center of innovation and industry during this period. This context of innovation likely influenced Moriondo's later pursuits.

Moriondo's family was involved in the wine and liquor business. His grandfather founded a liquor production company, and his father later continued in this line of work. This familial involvement in business provided him with a practical understanding of commerce and customer service.