Anshu Gupta

Anshu Gupta is an Indian entrepreneur and founder of Goonj, a non-governmental organization based in Delhi. Goonj transfers urban material, particularly cloth, with rural villages, undertaking disaster relief, rural community development and humanitarian aid in parts of 23 states in India. Through Goonj, Gupta built a barter system between rural communities and urban surplus material, transferring material resources like clothing, utensils, food grains as compensation for labour- digging wells, building schools within the community, repairing roads and general community development. Gupta has been recognized by the Ramon Magsaysay foundation for his "creative vision in transforming the culture of giving in India".

Anshu Gupta was born in Meerut. He spent his early years in Chakrata, Banbasa while his father was posted in the Indian Army's Military Engineer Services (MES).

Gupta worked as a freelance journalist after completing his schooling, writing about history, monuments and humanitarian issues. He was a copywriter at Chaitra followed by Power Grid Corporation, and then Escorts Communication.

In 1999, he started Goonj with his wife, Meenakshi, to work on rural aid using the barter of clothing and other material resources for labour and community development. Beginning with 67 pieces of cloth collected in Sarita Vihar, the organization expanded operation across 28 states and 4000 villages, employing over 1000 workers as of 2022.

Under Goonj's initiative 'Cloth for Work', village communities across India work on their issues and get urban material for their efforts. Cloth for Work and other Goonj initiatives have received various national and international recognition. Goonj also provides aid to victims of natural disasters such as floods and earthquakes.

Anshu Gupta has been called by media as The Clothing Man of India for establishing clothing as an important developmental work.

In "Cloth for Work", communities have built bamboo bridges, dug up wells, done bunding of acres of land, developed small irrigation canals, have built drainage systems, built village schools, repaired roads, and developed water harvesting systems to clean up water bodies. The organization emphasizes the importance of self-reliance in a community.

Goonj's School to School initiative, launched in Coimbatore in 2010, encouraged students in cities to donate school materials to have them redistributed to rural schools.