Ash Williams
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Ash Williams

Ashley Joanna "Ash" Williams is a fictional character and the protagonist of the Evil Dead franchise. Created by Sam Raimi, he is portrayed by Bruce Campbell. Throughout the series, Ash faces off against "Deadites", creatures possessed by the ancient evil of the Kandarian Demon. Ash, since his debut, has been considered a cultural icon and a horror hero. In 2008, Ash was selected by Empire magazine as the 24th greatest movie character of all time, and in 2013, was voted by Empire as the greatest horror movie character ever.

Ash and his girlfriend Linda, sister Cheryl, and friends Scott and Shelly stay at a log cabin in the woods, where they find the "Naturom Demonto" (renamed or possibly translated to Necronomicon Ex-Mortis in the sequels), a Sumerian Book of the Dead, along with a tape recorder. The tape is a recording made by the cabin's owner Professor Knowby, who was translating a passage of the book. By playing the tape, the group unknowingly awaken the Kandarian Demon (the titular "Evil Dead") which can possess the living. They are possessed and killed one by one, until only Ash remains. He finally destroys the Book of the Dead by throwing it in the fireplace, and in doing so causes the possessed bodies of Scott and Cheryl to rapidly decay and "die". The film ends with Ash being suddenly attacked by the evil force (originally intended to portray his death).

In an alternate recap of the previous film, only Ash and Linda are shown on the trip to the cabin. Picking up from the ending of the first film, Ash is carried off by the demonic force and briefly possessed, released from the spirit by the light of dawn and falling unconscious. Attempting to leave, Ash finds the only bridge out completely destroyed and is forced to spend another night in the cabin. As the evil force toys with Ash's mind, his right hand becomes possessed and he cuts it off at the wrist with his chainsaw.

Later, the cabin owner's daughter, Annie Knowby, and three others arrive to discover what became of Professor Knowby. Despite banding together in an attempt to survive, the others are killed off leaving only Ash and Annie. To better fight the deadites, Ash affixes the chainsaw in place of his right hand and wields a "boomstick" to match. Annie reads passages from the Necronomicon, first to force the Kandarian Demon to manifest physically, and then opening a space-time vortex to banish the now-corporeal demonic spirit. However, Annie is stabbed by Ash's possessed disembodied hand; succumbing to her wound, she is unable to close the vortex after the entity is sucked away. Ash is sucked into the vortex after the entity and sent back in time to 1300 AD Europe. After saving a group of knights from an attacking deadite, he is hailed as the hero "who has come from the sky"; Ash can only scream in anguish at his situation.

After being accidentally transported to medieval Europe, Ash must retrieve the Necronomicon so he can return home. Using his knowledge of modern technology, Ash constructs a mechanical prosthetic hand out of a gauntlet from a suit of armor. Bungling the magic words that will allow him to safely retrieve it, Ash unleashes an army of the dead led by his monstrous doppelganger "Bad Ash". After leading the medieval soldiers to victory, Ash is given a potion that will allow him to sleep until his own time. Back in the present, Ash returns to his job as a sales clerk at S-Mart; when the store is attacked by a deadite, he kills it and is again hailed as a hero.

In the original ending, a distracted Ash drinks one drop too many from the potion, awakening instead in post-apocalyptic London. The film then cuts to black as his insane laughter is heard.

Ash makes an appearance in a post-credits scene, in which he says his signature catchphrase, "Groovy".

In 2023, Bruce Campbell appears in Evil Dead Rise in a cameo role as a priest heard translating the Necronomicon Ex-Mortis on a vinyl record (recorded in 1923) discovered by Danny, leading to Ellie's possession. In April 2023, the film's director Lee Cronin stated that Campbell's character in the film was one "that could very well be Ash Williams", displaced in time. Cronin later clarified it was indeed Ash, but neglected to elaborate how or why he had ended up in 1923.

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