Community hub
Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
Associated Television
ATV Network Limited, originally Associated TeleVision (ATV), was a British broadcaster, part of the ITV (Independent Television) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and subsequently to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.
ATV was awarded its first franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955, the second ITA franchise to go on air, and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956, the third ITA franchisee to go on air, and was extended until Monday, 29 July 1968.
Subsequent to the changes made by the ITA to the regional structure of the ITV network, ATV lost its London franchise, but was awarded the franchise to provide a seven-day service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982.
The company was formed from the merger of the Associated Broadcasting Development Company (ABDC) under the control of Norman Collins, and the Incorporated Television Programme Company (ITC) under the control of Prince Littler and Lew Grade, two showbusiness agents.
Both companies had applied for a contract to become one of the new ITV stations. ABDC won the contract but had insufficient money to operate it; ITC failed to win a contract, mainly due to a perceived conflicts of interest resulting from the business operations of Grade and Littler. By the time of the merger ABDC were well advanced with their plans whilst ITPC planned to operate as an independent producer selling their shows to the new network contractors.
When financial problems hit ABDC, the Independent Television Authority, the governing body of ITV, invited Grade and Littler to join the ABDC consortium. This provided the money required and put Littler and Grade in control of the new company, sidelining Collins.
The new company was originally named the Associated Broadcasting Company (ABC), but the Associated British Picture Corporation (ABPC), which wished to call their station "ABC" and ran a large chain of cinemas under those initials, successfully sued for prior ownership of the name. After the Associated Broadcasting Company had been operating for three weeks the name was changed to Associated TeleVision Ltd (ATV). The logo, designed for "ABC" and tweaked for "ATV", was a "shadowed eye" inspired by the CBS logo and reputedly designed by Lew Grade on a transatlantic flight back from the US. The logo was one of the most recognisable in British broadcasting.
The Associated Broadcasting Company began broadcasting in its own right on Saturday 24 September 1955, after jointly presenting the network's opening night on Thursday 22 September. The name ATV was first seen in London on Saturday 8 October 1955. The company won two contracts, the weekend contract for London and the Monday–Friday contract for the Midlands. The latter service opened on 17 February 1956, with ABPC's ABC Weekend TV providing the weekend programmes.
Hub AI
Associated Television AI simulator
(@Associated Television_simulator)
Associated Television
ATV Network Limited, originally Associated TeleVision (ATV), was a British broadcaster, part of the ITV (Independent Television) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and subsequently to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.
ATV was awarded its first franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955, the second ITA franchise to go on air, and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956, the third ITA franchisee to go on air, and was extended until Monday, 29 July 1968.
Subsequent to the changes made by the ITA to the regional structure of the ITV network, ATV lost its London franchise, but was awarded the franchise to provide a seven-day service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982.
The company was formed from the merger of the Associated Broadcasting Development Company (ABDC) under the control of Norman Collins, and the Incorporated Television Programme Company (ITC) under the control of Prince Littler and Lew Grade, two showbusiness agents.
Both companies had applied for a contract to become one of the new ITV stations. ABDC won the contract but had insufficient money to operate it; ITC failed to win a contract, mainly due to a perceived conflicts of interest resulting from the business operations of Grade and Littler. By the time of the merger ABDC were well advanced with their plans whilst ITPC planned to operate as an independent producer selling their shows to the new network contractors.
When financial problems hit ABDC, the Independent Television Authority, the governing body of ITV, invited Grade and Littler to join the ABDC consortium. This provided the money required and put Littler and Grade in control of the new company, sidelining Collins.
The new company was originally named the Associated Broadcasting Company (ABC), but the Associated British Picture Corporation (ABPC), which wished to call their station "ABC" and ran a large chain of cinemas under those initials, successfully sued for prior ownership of the name. After the Associated Broadcasting Company had been operating for three weeks the name was changed to Associated TeleVision Ltd (ATV). The logo, designed for "ABC" and tweaked for "ATV", was a "shadowed eye" inspired by the CBS logo and reputedly designed by Lew Grade on a transatlantic flight back from the US. The logo was one of the most recognisable in British broadcasting.
The Associated Broadcasting Company began broadcasting in its own right on Saturday 24 September 1955, after jointly presenting the network's opening night on Thursday 22 September. The name ATV was first seen in London on Saturday 8 October 1955. The company won two contracts, the weekend contract for London and the Monday–Friday contract for the Midlands. The latter service opened on 17 February 1956, with ABPC's ABC Weekend TV providing the weekend programmes.