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History of ITV
The history of ITV, the United Kingdom and Crown Dependencies "Independent Television" commercial network, goes back to 1955.
Independent Television began as a network of independently owned regional companies that were both broadcasters and programme makers, beginning with four companies operating six stations in three large regions in 1955–1956, and gradually expanding to 17 stations in 14 regions by 1962. Each regional station was responsible for its own branding, scheduling and advertising, with many peak-time programmes shared simultaneously across the whole network.
By 29 February 2016, 12 regions in England and Wales, the Channel Islands and the Isle of Man shared national ITV branding and scheduling, and, together with a 13th region UTV in Northern Ireland, were owned by a single company, ITV plc. A further two regions in Scotland carry STV branding and are owned by the STV Group.
The Independent Television network came about as a result of the Television Act 1954, which paved the way for the establishment of a commercial television service in the United Kingdom and created the Independent Television Authority (ITA). The act itself was not without controversy, and much debate ensued both in the British Parliament and the British Press, and it was passed on the basis that the ITA would regulate the new service and ensure that the new service did not follow the same path taken by the American networks (which were perceived as 'vulgar' by some commentators).
For example, it was made obligatory that commercials would have to be clearly distinguishable from programmes. At the time, programmes in the USA were normally sponsored by a single company, so it was not uncommon for a game show host to step away from their podium after a round to sell cars or The Flintstones to segue into an ad for cigarettes with no perceived change from show to advertising.
The new "Independent Television" network, named due to its independence from the BBC which until then had a monopoly on broadcasting within the United Kingdom, was made up of numerous companies providing a regional television service and would also generally provide programmes to the network as a whole. Each individual company broadcast on 405-line VHF and was responsible for providing a local service, including daily news bulletins and local documentaries, and for selling advertising space on their channel: this measure ensured that all the independent companies were in competition with each other and that no single broadcaster could gain a monopoly over commercial broadcasting.
Similar to how British newspapers separate their operations between Saturdays and Sundays, versus Monday through Friday, the ITA divided the franchises between weekends and weekdays. Upon the creation of the network, six franchises were awarded for London (14 million people), the Midlands around Birmingham (10 million), and the North of England around Manchester (14 million). The companies in these regions were known as 'The Big Four' and consisted of Associated-Rediffusion (London weekday), ATV (Midlands weekday and London weekend), Granada Television (North of England weekday) and ABC (North of England and Midlands weekend). These companies were generally the best known and provided the most network output.
The ITA intended that the larger franchisees, with the most revenue, act as "network companies" that would produce most programmes broadcast nationally, while the other franchisees, as "regional companies", would primarily focus on programmes for their own areas. ITV companies that broadcast a programme paid varying fractions of the production cost, and ITA approved all scripts. After choosing the first four franchisees, ITA decided that national news would be provided by a separate contractor, Independent Television News (ITN). Each regional service had its own on-screen identity to distinguish it from other regions, since there was often a sizeable overlap in reception capability within each region.
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History of ITV
The history of ITV, the United Kingdom and Crown Dependencies "Independent Television" commercial network, goes back to 1955.
Independent Television began as a network of independently owned regional companies that were both broadcasters and programme makers, beginning with four companies operating six stations in three large regions in 1955–1956, and gradually expanding to 17 stations in 14 regions by 1962. Each regional station was responsible for its own branding, scheduling and advertising, with many peak-time programmes shared simultaneously across the whole network.
By 29 February 2016, 12 regions in England and Wales, the Channel Islands and the Isle of Man shared national ITV branding and scheduling, and, together with a 13th region UTV in Northern Ireland, were owned by a single company, ITV plc. A further two regions in Scotland carry STV branding and are owned by the STV Group.
The Independent Television network came about as a result of the Television Act 1954, which paved the way for the establishment of a commercial television service in the United Kingdom and created the Independent Television Authority (ITA). The act itself was not without controversy, and much debate ensued both in the British Parliament and the British Press, and it was passed on the basis that the ITA would regulate the new service and ensure that the new service did not follow the same path taken by the American networks (which were perceived as 'vulgar' by some commentators).
For example, it was made obligatory that commercials would have to be clearly distinguishable from programmes. At the time, programmes in the USA were normally sponsored by a single company, so it was not uncommon for a game show host to step away from their podium after a round to sell cars or The Flintstones to segue into an ad for cigarettes with no perceived change from show to advertising.
The new "Independent Television" network, named due to its independence from the BBC which until then had a monopoly on broadcasting within the United Kingdom, was made up of numerous companies providing a regional television service and would also generally provide programmes to the network as a whole. Each individual company broadcast on 405-line VHF and was responsible for providing a local service, including daily news bulletins and local documentaries, and for selling advertising space on their channel: this measure ensured that all the independent companies were in competition with each other and that no single broadcaster could gain a monopoly over commercial broadcasting.
Similar to how British newspapers separate their operations between Saturdays and Sundays, versus Monday through Friday, the ITA divided the franchises between weekends and weekdays. Upon the creation of the network, six franchises were awarded for London (14 million people), the Midlands around Birmingham (10 million), and the North of England around Manchester (14 million). The companies in these regions were known as 'The Big Four' and consisted of Associated-Rediffusion (London weekday), ATV (Midlands weekday and London weekend), Granada Television (North of England weekday) and ABC (North of England and Midlands weekend). These companies were generally the best known and provided the most network output.
The ITA intended that the larger franchisees, with the most revenue, act as "network companies" that would produce most programmes broadcast nationally, while the other franchisees, as "regional companies", would primarily focus on programmes for their own areas. ITV companies that broadcast a programme paid varying fractions of the production cost, and ITA approved all scripts. After choosing the first four franchisees, ITA decided that national news would be provided by a separate contractor, Independent Television News (ITN). Each regional service had its own on-screen identity to distinguish it from other regions, since there was often a sizeable overlap in reception capability within each region.