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Athena Cinema
The Athena Cinema is a movie theater in Athens, Ohio that has been continuously operating since 1915. Originally called Majestic Theatre, the name was eventually changed to Schine's Athena before its current incarnation, The Athena Cinema. Today, it is owned by Ohio University.
In 2001, the Athena went up for sale. However, there was no interest in operating the nearly century old cinema. It was later contracted to Ohio University which sought to restore the building, reopening in February 2002. The University contracted the theater to an independent manager. When the lease was nearing expiration, a committee formed to decide how the theater could have a place within the university's mission, employing clusters of business students who added ideas of how the Athena should operate.
The students and the committee decided that the Athena should continue as a movie theater and that the College of Fine Arts should run it. “Other recommendations included improving marketing, exploring linkages to the academic enterprise, connecting with more students, co-promoting with uptown businesses, looking at new programming that has community appeal and giving the theater a different niche than other local movie houses.”
On September 19, 2008 the Athena reopened under the management of the College of Fine Arts and began screening art house as well as international films.
The current director is Alexandra Kamody, an Ohio University alum and former student worker. The Athena is staffed with over 40 students, paid through Federal Work Study.
The Majestic, now known as the Athena, opened up in 1915 when the Bethel grocery store was evicted. The movie theater began showing movies that all the stars were in. The theater was such a low price, at 5 cents for a “four reeler movie”, that people would rather go to the theater than spend more money seeing something at an expensive opera house. The theater was getting in all the most popular movies from “Etta of the Footlights” and “A Good Little Devil”. The theater wanted to keep its prices low and show first run movies for their low price of 5 cents to please their Athens customers. The theater wasn't without its problems though.
People of Ohio weren't ready for some of the more risqué movies. In Ohio, “The Birth of a Nation” was not allowed to be shown. It took the Ohio Board of Censors two years to allow it, and even then you had to travel to either Columbus or Cincinnati to view it. Another movie that was fairly risqué and caused problems at the Athena was Theda Bara's “Sin”. The only way the movie was able to be shown, and get past the Censor board, was to play off the movie that it was a depiction of what would happen if one commits a sin and also a study of human behavior.
The Athena has always been a big part of Ohio University's history. The earliest noted school and student involvement was the conga line that formed in 1941 after winning the basketball game. The students, in pure ecstasy, formed a conga line and went into the Athena; danced down the aisle, crossed in front of the screen, then back out onto Court Street and continued down the street.
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Athena Cinema
The Athena Cinema is a movie theater in Athens, Ohio that has been continuously operating since 1915. Originally called Majestic Theatre, the name was eventually changed to Schine's Athena before its current incarnation, The Athena Cinema. Today, it is owned by Ohio University.
In 2001, the Athena went up for sale. However, there was no interest in operating the nearly century old cinema. It was later contracted to Ohio University which sought to restore the building, reopening in February 2002. The University contracted the theater to an independent manager. When the lease was nearing expiration, a committee formed to decide how the theater could have a place within the university's mission, employing clusters of business students who added ideas of how the Athena should operate.
The students and the committee decided that the Athena should continue as a movie theater and that the College of Fine Arts should run it. “Other recommendations included improving marketing, exploring linkages to the academic enterprise, connecting with more students, co-promoting with uptown businesses, looking at new programming that has community appeal and giving the theater a different niche than other local movie houses.”
On September 19, 2008 the Athena reopened under the management of the College of Fine Arts and began screening art house as well as international films.
The current director is Alexandra Kamody, an Ohio University alum and former student worker. The Athena is staffed with over 40 students, paid through Federal Work Study.
The Majestic, now known as the Athena, opened up in 1915 when the Bethel grocery store was evicted. The movie theater began showing movies that all the stars were in. The theater was such a low price, at 5 cents for a “four reeler movie”, that people would rather go to the theater than spend more money seeing something at an expensive opera house. The theater was getting in all the most popular movies from “Etta of the Footlights” and “A Good Little Devil”. The theater wanted to keep its prices low and show first run movies for their low price of 5 cents to please their Athens customers. The theater wasn't without its problems though.
People of Ohio weren't ready for some of the more risqué movies. In Ohio, “The Birth of a Nation” was not allowed to be shown. It took the Ohio Board of Censors two years to allow it, and even then you had to travel to either Columbus or Cincinnati to view it. Another movie that was fairly risqué and caused problems at the Athena was Theda Bara's “Sin”. The only way the movie was able to be shown, and get past the Censor board, was to play off the movie that it was a depiction of what would happen if one commits a sin and also a study of human behavior.
The Athena has always been a big part of Ohio University's history. The earliest noted school and student involvement was the conga line that formed in 1941 after winning the basketball game. The students, in pure ecstasy, formed a conga line and went into the Athena; danced down the aisle, crossed in front of the screen, then back out onto Court Street and continued down the street.