Attitude is a British gay lifestyle magazine owned by Stream Publishing Limited. It is sold worldwide as a physical magazine and as a digital download. The first issue of Attitude appeared in May 1994. A separate Thai edition was published from March 2011 to April 2018, a Vietnamese edition launched in November 2013, and editions in Belgium and the Netherlands launched in February 2017.

According to marketing news website The Drum, "Attitude's circulation is not audited by ABC and it does not declare its figures, but it promotes itself as the UK's best-selling gay magazine." Attitude and Gay Times are considered the top gay men's magazines. Attitude describes its typical reader as "a gay male professional, typically in his 20s or 30s".

In 1997, art historian Reina Lewis wrote that Attitude was "notable for its glossy and gorgeous fashion editorial and [...] generally more visual-led [than other gay and lesbian magazines]". Lewis also wrote that Attitude used both male and female photographers, and that photographers' sexuality was not made clear: "we do not know if the photographer is gay, although they are certainly gay-literate". In 1999, academic Paul Skidmore wrote that Attitude "has explicitly pitched itself at the cross-over point between gay and straight men’s fashion using at times androgynous and ambiguous images in its fashion shots" In 2003, it was characterized as "a gay (and less laddish) version of GQ".

Describing the contents of Attitude, Boy George said: "It's not just full of cock and arse. There is some intellect in there. Most gay magazines are all nipple rings and eight-inch penises and pecs. [Attitude has] a bit of that, it has to be said, but there is stuff to read."

Attitude has published issues with themes, including a Naked Issue. The 2014 Naked Issue featured Dan Osborne on the cover. In July 2005, the magazine launched fashion supplements as a spin-off publication. The March" 2010 issue was themed as the titles first Older Issue with EastEnders star John Partridge on the cover. The February 2017 edition was the first Body Issue.

Attitude features a mixture of gay and straight cover stars. As of February 2017^[update], Attitude had published 280 issues with more than 300 covers. More than half of the cover stars have been gay. The longest stretch straight celebrities have not appeared on the cover is three months. Then-Editor Matthew Todd previously suggested there were not enough famous gay people to have them on the cover constantly and has made a point of putting celebrities on the cover such as Beth Ditto (first lesbian woman on an Attitude cover) and Kele Okereke (first black gay man on an Attitude cover).

In 2016, Prince William became the first member of the British royal family to appear on the cover of a gay magazine when he appeared on the cover of the July issue of Attitude; in the cover story, he also became the first British royal to openly condemn the bullying of the gay community.

In the January 2020 issue, Yasmin Benoit and Anick Soni became the first asexual and intersex people on cover of Attitude respectively.