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Auto Trader Group
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Auto Trader Group
Auto Trader Group plc, commonly known as Autotrader, is a British automotive online marketplace and classified advertising business. Autotrader is listed on the London Stock Exchange trading under the ticker symbol AUTO, and is a constituent of the FTSE 100 Index.
Auto Trader was founded by John Madejski, Paul Gibbons and Peter Taylor as Thames Valley Trader in 1977.
It was rebranded Auto Trader in 1988. The first title was followed by the publication of a second one, Southern Auto Trader.
The company launched a website, Autotrader.co.uk, in 1996, giving people the ability to buy or sell a car online.
British international investment firm BC Partners bought a stake in the business from John Madejski in July 1998 for £260m; then Guardian Media Group, who had acquired Automart in 1982, merged that business with Hurst Publishing in May 2000 so creating Trader Media.
Auto Trader launched a mobile website in 2002, initially using the WAP protocol.
In July 2008, Auto Trader launched a .mobi site, and in July 2009, separate versions for differing handset capability levels were released.
Auto Trader developed its mobile offering further from March 2010, releasing applications enabling users to search for vehicles on iOS, Android and Windows Mobile devices using augmented reality features.
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Auto Trader Group
Auto Trader Group plc, commonly known as Autotrader, is a British automotive online marketplace and classified advertising business. Autotrader is listed on the London Stock Exchange trading under the ticker symbol AUTO, and is a constituent of the FTSE 100 Index.
Auto Trader was founded by John Madejski, Paul Gibbons and Peter Taylor as Thames Valley Trader in 1977.
It was rebranded Auto Trader in 1988. The first title was followed by the publication of a second one, Southern Auto Trader.
The company launched a website, Autotrader.co.uk, in 1996, giving people the ability to buy or sell a car online.
British international investment firm BC Partners bought a stake in the business from John Madejski in July 1998 for £260m; then Guardian Media Group, who had acquired Automart in 1982, merged that business with Hurst Publishing in May 2000 so creating Trader Media.
Auto Trader launched a mobile website in 2002, initially using the WAP protocol.
In July 2008, Auto Trader launched a .mobi site, and in July 2009, separate versions for differing handset capability levels were released.
Auto Trader developed its mobile offering further from March 2010, releasing applications enabling users to search for vehicles on iOS, Android and Windows Mobile devices using augmented reality features.