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Ava Max
Amanda Ava Koci (born Amanda Koçi; February 16, 1994), known professionally as Ava Max (/ˈeɪvə/), is an American singer and songwriter. She rose to prominence in 2018 with the release of her breakthrough single "Sweet but Psycho". The song peaked at number 1 in twenty-two countries and reached number 2 and number 10 on the Australian ARIA Charts and US Billboard Hot 100, respectively.
In March 2020, Max released the song "Kings & Queens", which peaked at number 13 on the Billboard Hot 100 and at number 19 on the UK Singles Chart. It was followed by the release of her debut studio album, Heaven & Hell, in September 2020, which charted at number 2 on the UK Albums Chart and at number 27 on the US Billboard 200. In November 2020, the song "My Head & My Heart" was released, which peaked at number 45 on the Billboard Hot 100 and at number 18 on the UK Singles Chart. On January 27, 2023, Max released her second studio album, Diamonds & Dancefloors, which contained the gold and platinum certified singles "Maybe You're the Problem" and "Million Dollar Baby", and received positive reviews.
On February 7, 2025, Max released "Lost Your Faith", the lead single from her third studio album, Don't Click Play. The album's second and third singles, "Lovin Myself" and "Wet, Hot American Dream", followed on May 29 and July 1, 2025, respectively. Don't Click Play was released on August 22, 2025 and received mixed reviews, while underperforming commercially compared to Max's previous efforts.
Amanda Koci was born in Milwaukee, Wisconsin, on 16 February, 1994. Max's parents are from Albania. Her father, Paul (anglicized from Pavllo), is from Qeparo, and her mother, Andrea, is from Sarandë. In 1991, her parents fled Albania after the fall of communism in the country, and lived at a Red Cross–supported church in Paris for a year. In Paris, they met a woman from Wisconsin who helped them immigrate to the United States, where Max was born. During her childhood, Max often saw her parents struggle financially, as they each worked three jobs without speaking English. Her mother was a classically trained opera singer, while her father was a pianist.
Max moved with her family to Virginia when she was two years old. She was raised in Hampton Roads. While living in Virginia, she competed in numerous Radio Disney singing competitions at Greenbrier Mall in Chesapeake, and debuted at the NorVa in Norfolk when she was 10 years old as an opening act, performing Whitney Houston's 1987 song "I Wanna Dance with Somebody (Who Loves Me)". Max often traveled to Florida to perform in singing competitions, and began releasing music under the moniker Amanda Kay, including a 2008 extended play. At the age of 13, Max came up with the middle name Ava and adopted it as her first name after stating that she did not like being called Amanda.
Max adopted the stage name Ava at the age of 14, and moved to Los Angeles, California, to pursue a music career at the suggestion of her mother, but was constantly rejected for being underage. Max relocated to South Carolina a year later, where she began writing songs about relationships she had observed, including those of her brother. She later stated that she was grateful for the move, as it allowed her to experience a normal childhood. During her time in South Carolina, Max attended Lexington High School for a year, after being homeschooled, and she recalled being constantly bullied there. After she turned 17, Max returned to Los Angeles with her brother, who acted as her manager. She acknowledged that the partnership "did not work out" due to differences and receiving orders from her brother and because neither knew anyone in the area. Max's difficult search for producers and songwriters caused her to spiral "down a really bad path", leading her to drink at an early age and survive on 20 dollars a week.
Max released "Take Away the Pain" in 2013, which was remixed by the Canadian duo Project 46 in July 2015. For several years, her demos were rejected and not returned by record producers and songwriters. She faced several incidents of sexual harassment. In 2014, Max met Canadian record producer Cirkut at a dinner party in the Chateau Marmont. Cirkut was an acquaintance of her brother. Max sang "Happy Birthday", which led both musicians to work together, writing hundreds of songs and releasing "Anyone but You" on SoundCloud in July 2016. The song attracted the attention of various record labels that contacted Max, leading her to sign a record deal with Atlantic Records in 2016. Max acknowledged that working with Cirkut changed her life, as she considered leaving the music industry after being creatively stifled.
After signing the deal at the age of 22, she began searching for a last name to use as her stage name, eventually deciding on Max. She chose the name because it combined masculine and feminine elements. From 2016 to 2017, Max adopted her signature hairstyle titled the 'Max Cut', seen in her logo as a substitute for the 'A' in Max. On August 4, 2017, Max was featured on the Le Youth song "Clap Your Hands", where she sang two different melodies.
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Ava Max
Amanda Ava Koci (born Amanda Koçi; February 16, 1994), known professionally as Ava Max (/ˈeɪvə/), is an American singer and songwriter. She rose to prominence in 2018 with the release of her breakthrough single "Sweet but Psycho". The song peaked at number 1 in twenty-two countries and reached number 2 and number 10 on the Australian ARIA Charts and US Billboard Hot 100, respectively.
In March 2020, Max released the song "Kings & Queens", which peaked at number 13 on the Billboard Hot 100 and at number 19 on the UK Singles Chart. It was followed by the release of her debut studio album, Heaven & Hell, in September 2020, which charted at number 2 on the UK Albums Chart and at number 27 on the US Billboard 200. In November 2020, the song "My Head & My Heart" was released, which peaked at number 45 on the Billboard Hot 100 and at number 18 on the UK Singles Chart. On January 27, 2023, Max released her second studio album, Diamonds & Dancefloors, which contained the gold and platinum certified singles "Maybe You're the Problem" and "Million Dollar Baby", and received positive reviews.
On February 7, 2025, Max released "Lost Your Faith", the lead single from her third studio album, Don't Click Play. The album's second and third singles, "Lovin Myself" and "Wet, Hot American Dream", followed on May 29 and July 1, 2025, respectively. Don't Click Play was released on August 22, 2025 and received mixed reviews, while underperforming commercially compared to Max's previous efforts.
Amanda Koci was born in Milwaukee, Wisconsin, on 16 February, 1994. Max's parents are from Albania. Her father, Paul (anglicized from Pavllo), is from Qeparo, and her mother, Andrea, is from Sarandë. In 1991, her parents fled Albania after the fall of communism in the country, and lived at a Red Cross–supported church in Paris for a year. In Paris, they met a woman from Wisconsin who helped them immigrate to the United States, where Max was born. During her childhood, Max often saw her parents struggle financially, as they each worked three jobs without speaking English. Her mother was a classically trained opera singer, while her father was a pianist.
Max moved with her family to Virginia when she was two years old. She was raised in Hampton Roads. While living in Virginia, she competed in numerous Radio Disney singing competitions at Greenbrier Mall in Chesapeake, and debuted at the NorVa in Norfolk when she was 10 years old as an opening act, performing Whitney Houston's 1987 song "I Wanna Dance with Somebody (Who Loves Me)". Max often traveled to Florida to perform in singing competitions, and began releasing music under the moniker Amanda Kay, including a 2008 extended play. At the age of 13, Max came up with the middle name Ava and adopted it as her first name after stating that she did not like being called Amanda.
Max adopted the stage name Ava at the age of 14, and moved to Los Angeles, California, to pursue a music career at the suggestion of her mother, but was constantly rejected for being underage. Max relocated to South Carolina a year later, where she began writing songs about relationships she had observed, including those of her brother. She later stated that she was grateful for the move, as it allowed her to experience a normal childhood. During her time in South Carolina, Max attended Lexington High School for a year, after being homeschooled, and she recalled being constantly bullied there. After she turned 17, Max returned to Los Angeles with her brother, who acted as her manager. She acknowledged that the partnership "did not work out" due to differences and receiving orders from her brother and because neither knew anyone in the area. Max's difficult search for producers and songwriters caused her to spiral "down a really bad path", leading her to drink at an early age and survive on 20 dollars a week.
Max released "Take Away the Pain" in 2013, which was remixed by the Canadian duo Project 46 in July 2015. For several years, her demos were rejected and not returned by record producers and songwriters. She faced several incidents of sexual harassment. In 2014, Max met Canadian record producer Cirkut at a dinner party in the Chateau Marmont. Cirkut was an acquaintance of her brother. Max sang "Happy Birthday", which led both musicians to work together, writing hundreds of songs and releasing "Anyone but You" on SoundCloud in July 2016. The song attracted the attention of various record labels that contacted Max, leading her to sign a record deal with Atlantic Records in 2016. Max acknowledged that working with Cirkut changed her life, as she considered leaving the music industry after being creatively stifled.
After signing the deal at the age of 22, she began searching for a last name to use as her stage name, eventually deciding on Max. She chose the name because it combined masculine and feminine elements. From 2016 to 2017, Max adopted her signature hairstyle titled the 'Max Cut', seen in her logo as a substitute for the 'A' in Max. On August 4, 2017, Max was featured on the Le Youth song "Clap Your Hands", where she sang two different melodies.