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BBC Music Introducing

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BBC Music Introducing

BBC Music Introducing is BBC Radio's platform supporting unsigned, undiscovered, and under-the-radar UK music talent. The backbone of that network consists of 32 BBC local radio shows on stations across England and the Channel Islands, various network shows in Wales, Scotland and Northern Ireland, which also give artists the opportunity to be played nationally on Radio 1, 1Xtra, Radio 2, Radio 3, 6 Music and Asian Network, as well as playing Introducing stages at festivals such as Glastonbury, Reading and Leeds, South by Southwest, Latitude Festival and BBC Radio 1's Big Weekend.

Those 32 shows air every Saturday night, featuring local artists with airplay, interviews and sessions. They try to provide local gigs, festival stages and outside broadcasts whenever possible - and to forward their discoveries to sister shows on local and national BBC stations for further airplay.

Since launching in June 2007, the Introducing platform has helped launch the careers of George Ezra, Jack Garratt, Florence and the Machine, Ed Sheeran, Ellie Goulding, Becky Hill, Jake Bugg, Izzy Bizu, Catfish and the Bottlemen, James Bay, 220 Kid and Little Simz.

BBC Music Introducing was launched in 2007 as by this period, many BBC local radio stations had launched a weekly local music show to share and champion local artists. As shows such as The Box Office on BBC Three Counties Radio, The Download on BBC Radio Oxford, The Friday Session on BBC Hereford and Worcester, Raw Talent on BBC Radio Humberside, The Weekender on BBC Radio Nottingham and South Live on BBC Southern Counties Radio proved popular there was interest in developing a more coherent structure and brand for new music on the BBC. These shows soon turned into the earliest BBC Music Introducing shows.

In September 2010, all BBC local unsigned music shows that had not renamed themselves as part of 'Introducing' were re-branded. In 2010 BBC Music Introducing was awarded the best new platform to discover music at the BT Digital Music Awards. In May 2011, BBC Music Introducing won the Gold award for Best Use of Multiplatform at the Sony Radio Academy Awards.

Since 5 January 2013, every BBC Local Radio station across England and the Channel Islands broadcasts a BBC Music Introducing programme at 8pm on Saturday evenings. It also broadcasts on BBC Radio Wales on Saturdays, BBC Radio Scotland on Fridays and BBC Radio Ulster in Northern Ireland on Monday nights. There are more than 190,000 registered artists and nearly 1 million (950,000+) tracks uploaded to the BBC Music Introducing website, who get played weekly across Introducing shows on BBC radio, with each station reflecting its local music scene around the country. Most weeks, the platform receives in excess of 5,000 tracks with some peaking at 16,000 - representing 1073 hours of new music being sent into the BBC.

On Wednesday 4 October 2017, BBC Music Introducing celebrated its tenth birthday by holding a four-hour gig at the O2 Academy Brixton which was live on BBC Radio 1 and hosted by Annie Mac and Huw Stephens. Introducing alumni including George Ezra, Nao, Everything Everything, The Big Moon, Declan McKenna, Slaves, Rae Morris, Blossoms and Jake Bugg performed at the live showcase. South London grime artist Yizzy also performed on the night, and was the winner of Introducing's Future Fund – an artist grant launched in partnership with PRS for Music Foundation.

On Saturday 7 and Sunday 8 October, BBC Music Introducing hosted Amplify – a mass-scale conference composed of masterclasses, workshops and performances at ExCeL London. It featured talks from key figures in the music industry including Huw Stephens, Steve Lamacq, Jamie Cullum, Twin B, Annie Mac, DJ Target and Jo Whiley. The event subsequently continued in 2018 named 'BBC Introducing Live' taking place at Tobacco Dock in London.

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