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Baja Blast
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Baja Blast
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to be available in retail stores and include new flavors. New versions of the Baja Blast include: alcoholic beverages, energy drinks, merchandise, and gelato. The drink's name is derived from the Mexican state of Baja California.
The flavor was first made available on July 29, 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda. The flavor was heavily promoted at launch with advertising campaigns.
In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format for retail sale. The retail release was only available for a limited time. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr.
In December 2013/January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast.
In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast.
In 2016, the flavor was part of the "DEWcision" campaign. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. The campaign featured wide promotion of both flavors, including advertisements, NASCAR paint schemes and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. As such, Baja Blast was once again discontinued from retailers.
Following the discontinuation of Pitch Black due to poor sales, the flavor returned to store shelves yearly since 2018. A zero sugar version was offered starting in 2019.
In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. Select locations, branded "Taco Bell Cantina," offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze." The "Baja Blast Colada" freeze was offered by Taco Bell in 2021.
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Baja Blast
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to be available in retail stores and include new flavors. New versions of the Baja Blast include: alcoholic beverages, energy drinks, merchandise, and gelato. The drink's name is derived from the Mexican state of Baja California.
The flavor was first made available on July 29, 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda. The flavor was heavily promoted at launch with advertising campaigns.
In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format for retail sale. The retail release was only available for a limited time. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr.
In December 2013/January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast.
In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast.
In 2016, the flavor was part of the "DEWcision" campaign. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. The campaign featured wide promotion of both flavors, including advertisements, NASCAR paint schemes and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. As such, Baja Blast was once again discontinued from retailers.
Following the discontinuation of Pitch Black due to poor sales, the flavor returned to store shelves yearly since 2018. A zero sugar version was offered starting in 2019.
In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. Select locations, branded "Taco Bell Cantina," offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze." The "Baja Blast Colada" freeze was offered by Taco Bell in 2021.
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