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Band-Aid
Band-Aid is a brand of adhesive bandages distributed by the consumer health company Kenvue, spun off from Johnson & Johnson in 2023. Invented in 1920, the brand has become a generic term for adhesive bandages in countries such as the United States, Canada, Australia, and others.
The Band-Aid was invented in 1920 by a Johnson & Johnson employee, Earle Dickson, in Highland Park, New Jersey, for his wife Josephine, who frequently injured, cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president until his retirement in 1957.
The original Band-Aids were handmade and very unpopular. By 1924, Johnson & Johnson introduced machine-made Band-Aids and began the sale of sterilized Band-Aids in 1939.
During World War II, millions were shipped internationally, helping popularize the product. Since then, Johnson & Johnson has estimated a sale of over 100 billion Band-Aids worldwide.
In 1951, the first decorative Band-Aids were introduced, but aimed at children. They continue to be a commercial success, with such themes as Nickelodeon characters, Mickey Mouse, Donald Duck, Superman, Spider-Man, smiley faces, Barbie, Elmo (Sesame Street), and Batman.
In 2022, Band-Aid was named the most trusted brand in the United States, beating the second place brand, Lysol, by more than two points.
Over time, Band-Aid has become a well-known example of a genericized trademark in the United States, Canada and South America. Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office and has tried to prevent its genericization in its marketing.
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Band-Aid
Band-Aid is a brand of adhesive bandages distributed by the consumer health company Kenvue, spun off from Johnson & Johnson in 2023. Invented in 1920, the brand has become a generic term for adhesive bandages in countries such as the United States, Canada, Australia, and others.
The Band-Aid was invented in 1920 by a Johnson & Johnson employee, Earle Dickson, in Highland Park, New Jersey, for his wife Josephine, who frequently injured, cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president until his retirement in 1957.
The original Band-Aids were handmade and very unpopular. By 1924, Johnson & Johnson introduced machine-made Band-Aids and began the sale of sterilized Band-Aids in 1939.
During World War II, millions were shipped internationally, helping popularize the product. Since then, Johnson & Johnson has estimated a sale of over 100 billion Band-Aids worldwide.
In 1951, the first decorative Band-Aids were introduced, but aimed at children. They continue to be a commercial success, with such themes as Nickelodeon characters, Mickey Mouse, Donald Duck, Superman, Spider-Man, smiley faces, Barbie, Elmo (Sesame Street), and Batman.
In 2022, Band-Aid was named the most trusted brand in the United States, beating the second place brand, Lysol, by more than two points.
Over time, Band-Aid has become a well-known example of a genericized trademark in the United States, Canada and South America. Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office and has tried to prevent its genericization in its marketing.