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Barbasol
Barbasol is an American brand of shaving cream, aftershave, and disposable razors created by MIT Professor Frank Shields in 1919 in Indianapolis. It is currently owned by Perio, Inc.
MIT Professor Frank Shields set out to create a product that would provide for a less irritating shave. In 1919, he succeeded with the invention of Barbasol – a shaving cream that did not have to be worked into a lather. The original formula was a thick lotion that was still manufactured until 2019 when Barbasol 1919 Classic Shaving Cream replaced it.
Barbasol was first manufactured under the Napco Corporation name, a company Frank Shields started before inventing Barbasol. After the shaving cream sales increased, they outgrew Napco, and The Barbasol Company was created.
Frank Shields established The Barbasol Company in 1920, which owned the brand for 42 years. In the mid-1950s, design engineer Robert P. Kaplan of Rochester, NY invented and patented the first aerosol shaving cream can, and the Barbasol Company changed the formula from the thick cream in a tube to the soft, fluffy foam familiar in the aerosol cans today. The can design mimicked a barber's pole, and is still the trademark design used today.
In 1962, Pfizer bought The Barbasol Company and brought Barbasol into the portfolio. During this time, they developed many additional versions of Barbasol to complement the original formulation, including Soothing Aloe, Skin Conditioner, Sensitive Skin, Extra Protection, Cool Menthol and Lemon Lime.
As gels became popular, Pfizer created gel versions of Barbasol in the Original, Soothing Aloe, Sensitive Skin, and Extra Protection varieties.
In the 1980s, Pfizer made Barbasol Glide Stick, a deodorant.
By the 1990s, Barbasol brand equity had diminished. Sales had slowed. Pfizer, primarily a pharmaceutical company, looked to sell the brand.
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Barbasol
Barbasol is an American brand of shaving cream, aftershave, and disposable razors created by MIT Professor Frank Shields in 1919 in Indianapolis. It is currently owned by Perio, Inc.
MIT Professor Frank Shields set out to create a product that would provide for a less irritating shave. In 1919, he succeeded with the invention of Barbasol – a shaving cream that did not have to be worked into a lather. The original formula was a thick lotion that was still manufactured until 2019 when Barbasol 1919 Classic Shaving Cream replaced it.
Barbasol was first manufactured under the Napco Corporation name, a company Frank Shields started before inventing Barbasol. After the shaving cream sales increased, they outgrew Napco, and The Barbasol Company was created.
Frank Shields established The Barbasol Company in 1920, which owned the brand for 42 years. In the mid-1950s, design engineer Robert P. Kaplan of Rochester, NY invented and patented the first aerosol shaving cream can, and the Barbasol Company changed the formula from the thick cream in a tube to the soft, fluffy foam familiar in the aerosol cans today. The can design mimicked a barber's pole, and is still the trademark design used today.
In 1962, Pfizer bought The Barbasol Company and brought Barbasol into the portfolio. During this time, they developed many additional versions of Barbasol to complement the original formulation, including Soothing Aloe, Skin Conditioner, Sensitive Skin, Extra Protection, Cool Menthol and Lemon Lime.
As gels became popular, Pfizer created gel versions of Barbasol in the Original, Soothing Aloe, Sensitive Skin, and Extra Protection varieties.
In the 1980s, Pfizer made Barbasol Glide Stick, a deodorant.
By the 1990s, Barbasol brand equity had diminished. Sales had slowed. Pfizer, primarily a pharmaceutical company, looked to sell the brand.