Barbie (film)
Barbie (film)
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Overview

The 2023 fantasy comedy film 'Barbie,' directed by Greta Gerwig and co-written with Noah Baumbach, is a landmark project that brings the iconic Mattel doll to life on the big screen. This film marks a significant milestone in the evolution of the Barbie brand, transforming it from a beloved toy into a cinematic narrative that explores themes of identity, feminism, and self-discovery. Here is a timeline of the key events and milestones in the development and release of the film.
Main Milestones
Initial Announcement
September 2009
Universal Pictures announced the development of a live-action Barbie film, marking the beginning of a long and complex production journey. Laurence Mark was set to produce the film at this stage.
Rights Transfer to Sony
April 2014
The film rights were transferred from Universal Pictures to Sony Pictures, initiating a new phase in the project's development. This period saw multiple changes in writers and directors, as well as the initial casting of Amy Schumer as Barbie.
Amy Schumer's Departure
March 2017
Amy Schumer parted ways with the project due to scheduling conflicts, leading to a search for a new lead actress. This setback was a significant turning point in the film's development.
Rights Transfer to Warner Bros. and Margot Robbie's Involvement
October 2018
The film rights expired with Sony and were transferred to Warner Bros. Pictures. Margot Robbie entered early talks to star in and produce the film, a move that would later be confirmed in July 2019. This marked a crucial shift in the project's trajectory.
Margot Robbie's Casting Confirmation
July 2019
Margot Robbie was officially cast as Barbie and confirmed as a producer. She played a pivotal role in pitching the film to Warner Bros. and in selecting Greta Gerwig as the director.
Greta Gerwig and Noah Baumbach Onboard
July 2020
Greta Gerwig was announced as the director and co-writer of the film, alongside her partner Noah Baumbach. This collaboration brought a new creative vision to the project, focusing on depth, humor, and contemporary themes.
Principal Photography
March to July 2022
Principal photography took place primarily at Warner Bros. Studios in Leavesden, England, and at the Venice Beach Skatepark in Los Angeles. This period was crucial for bringing the film's vibrant and imaginative world to life.
Premiere
July 9, 2023
The film premiered at the Shrine Auditorium in Los Angeles, marking the first public screening of the highly anticipated movie.
Release Date
July 21, 2023
The film was released in the United States, coinciding with the release of 'Oppenheimer' and sparking the 'Barbenheimer' phenomenon. The film achieved significant box office success, becoming the highest-grossing film of 2023 and one of the highest-grossing films of all time.
Critical and Commercial Success
August 2023
The film received widespread critical acclaim, earning eight Academy Award nominations and winning Best Original Song for 'What Was I Made For?' It also achieved several box office milestones, including the highest-grossing film ever released by Warner Bros.