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Shiseido
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki gaisha Shiseidō; pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange, where it is a constituent of the Nikkei 225 and TOPIX Large70 indices.
The name Shiseido comes from a passage in the Chinese classic I Ching (Book of Changes) meaning "praise the virtues of the earth which nurtures new life and brings forth significant values".
Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan.
Arinobu passed on his company to his son, Shinzō Fukuhara, who became the company's second president in 1913. After Shinzō's experience traveling to Europe and the United States, he became interested in advertising as a large selling point for Shiseido which lead him to dedicate extensive resources to the company's design, much of which can be seen from product packaging and magazines from this time.
In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan. In 1923, the company began expanding its store-base. The company was incorporated as a kabushiki gaisha (Japanese joint-stock company) in 1927. In 2017, Shiseido acquired AI and AR developer Giran to get ahead in the tech space. Shisheido plans to use Giaran’s beauty simulation technology to boost its digital sales.
In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty. The more contemporary images showed women with hair swept up rather than cascading back and incorporated trendy art nouveau style block scripts. This shift in imagery coincided with increasing Western influence in Japan, allowing Shiseido to capitalize on this cultural change.
The Ginza district burned during the Kanto earthquake of 1923. This incident and the great depression in the 1930s, caused a decrease in sales of Shiseido. Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born. Following the outbreak of World War II, the De Luxe brand was considered an extravagance and production ceased. However, it was re-launched in 1951, when the economy began to recover. Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.
In 2021, Shiseido sold its personal care business to a company held by British equity firm CVC Capital Partners, Shiseido also transferred all of its domestic personal care businesses to its Fine Today Shiseido subsidiary and was sold to CVC after the completion in July 2021.
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Shiseido
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki gaisha Shiseidō; pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange, where it is a constituent of the Nikkei 225 and TOPIX Large70 indices.
The name Shiseido comes from a passage in the Chinese classic I Ching (Book of Changes) meaning "praise the virtues of the earth which nurtures new life and brings forth significant values".
Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan.
Arinobu passed on his company to his son, Shinzō Fukuhara, who became the company's second president in 1913. After Shinzō's experience traveling to Europe and the United States, he became interested in advertising as a large selling point for Shiseido which lead him to dedicate extensive resources to the company's design, much of which can be seen from product packaging and magazines from this time.
In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan. In 1923, the company began expanding its store-base. The company was incorporated as a kabushiki gaisha (Japanese joint-stock company) in 1927. In 2017, Shiseido acquired AI and AR developer Giran to get ahead in the tech space. Shisheido plans to use Giaran’s beauty simulation technology to boost its digital sales.
In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty. The more contemporary images showed women with hair swept up rather than cascading back and incorporated trendy art nouveau style block scripts. This shift in imagery coincided with increasing Western influence in Japan, allowing Shiseido to capitalize on this cultural change.
The Ginza district burned during the Kanto earthquake of 1923. This incident and the great depression in the 1930s, caused a decrease in sales of Shiseido. Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born. Following the outbreak of World War II, the De Luxe brand was considered an extravagance and production ceased. However, it was re-launched in 1951, when the economy began to recover. Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.
In 2021, Shiseido sold its personal care business to a company held by British equity firm CVC Capital Partners, Shiseido also transferred all of its domestic personal care businesses to its Fine Today Shiseido subsidiary and was sold to CVC after the completion in July 2021.
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