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Bauer Media Audio UK

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Bauer Media Audio UK

Bauer Media Audio UK is a UK-based radio division of Bauer Media Group owning brands; Absolute Radio, Greatest Hits Radio, Jazz FM, Hits Radio, KISS, Planet Rock, Magic, Kerrang! Radio and Heat Radio.

In early 2008, German magazine publisher Bauer bought the radio division of British company Emap, which had been established as East Midland Allied Press in 1947. Consequently, Emap Radio Limited was renamed to Bauer Radio Limited.

Emap's assets included national stations Kiss, Kerrang! and Magic, and local stations under the Big City Network brand in England, Scotland and Northern Ireland. These included 22 local FM stations in Scotland which Emap had bought from Scottish Radio Holdings in 2005.

In April 2011, Bauer Radio announced it would be restructuring its radio portfolio into two divisions. Stations linked to geographic areas would come under the Bauer Place brand, while national stations such as Kiss, Kerrang and The Hits would come under Bauer Passion. The Big City Network identity was dropped as part of the restructuring.

In April 2013, Bauer announced it would merge its two North East England stations, Metro Radio and TFM. The stations broadcast shared programming from Newcastle and Manchester while carrying separate branding, news bulletins and advertising.

In September 2014, Bauer announced it would be restructuring its radio portfolio as from January 2015. Magic AM in England was dropped in favour of the stations reverting to their heritage station names. The stations then formed part of the new 'City 2' network serving both Scotland and Northern England. A 'City 3' network on DAB, replacing The Hits Radio in most areas, launched on 19 January 2015. As part of this restructuring, the Place and Passion network banners introduced in 2011 were replaced by the Bauer City and Bauer National divisions. The 'City 3' network was withdrawn in favour of reverting to the networked The Hits service from September 2017.

At the beginning of March 2016, Bauer moved two of its stations, Planet Rock and Absolute 80s, from Digital One onto the Sound Digital multiplex, reducing the availability of these stations (areas including East Anglia, the South West, parts of Kent, Cumbria, and large areas of Wales and Scotland had no Sound Digital network transmitters). The issue was reported in local media in some areas. Planet Rock and Absolute 80s on D1 began broadcasting just a retune message loop from 18 April, and the switch-off occurred on 30 April.[citation needed]

On 6 May 2016, Bauer announced it had bought Midlands radio group Orion Media for an undisclosed amount, reportedly between £40 and £50 million. It was subsequently confirmed that Orion's stations Free Radio (West Midlands) and Gem (East Midlands) would become part of the Bauer City portfolio, with Gem introducing a version of the City sonic logo device to its presentation from August 2016.

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