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Be Kind Rewind
Be Kind Rewind is a 2008 buddy comedy film written and directed by Michel Gondry and starring Jack Black, Mos Def, Danny Glover, Mia Farrow, and Melonie Diaz with supporting roles done by Chandler Parker, Irv Gooch, Arjay Smith, Marcus Carl Franklin, Blake Hightower, and Amir Ali Said. It tells the story of an employee at the titular VHS rental store and his conspiracy theorist friend, who work to recreate the rental store's film inventory after they were accidentally erased when the latter got himself magnetized while the proprietor was away. The film first appeared on January 20, 2008, at the 2008 Sundance Film Festival. It was later shown at the Berlin International Film Festival. The film opened on February 22, 2008, in the United Kingdom and in North America.
The title is inspired by a phrase that was commonly displayed on video rental cassettes in America during the medium's heyday.
The film was met with mixed reviews.[example needed]
In Passaic, New Jersey, Elroy Fletcher owns the declining "Be Kind Rewind" VHS rental store. The building is condemned as a slum and the officials led by Mr. Baker give him 60 days to upgrade it to the required standards, or they will demolish it to make way for high-end development.
Fletcher leaves on a trip with friends to memorialize jazz musician Fats Waller and visit rental store chains to research efficient and modernized ways of running one, leaving his only employee Mike to work alone. Before leaving, Fletcher cautions Mike to keep his conspiracy theorist friend Jerry away from the store. However, Mike misinterprets his warnings on the train window and is left confused.
After attempting to sabotage an electrical substation, believing its energy to be melting his brain, Jerry receives a shock which leaves him magnetized. When entering the store the next day, he inadvertently erases all its VHS tapes. Mike discovers the disaster and is further pressed when Fletcher's acquaintance Miss Falewicz wants to rent Ghostbusters. To prevent her from reporting a problem to Fletcher, Mike comes up with an idea: as Miss Falewicz has never seen the movie, he proposes to recreate the film with cheap special effects, using himself and Jerry as the actors and hoping to fool her. They complete the movie just in time when a customer named Jack arrives asking for Rush Hour 2. Mike and Jerry repeat their filming, enlisting the help of a local girl named Alma for some of the parts. She later makes Jerry a remedy that demagnetizes him at the cost of his vomiting and emitting magnetic urine.
Word of mouth spreads through Miss Falewicz's nephew Craig and his gang of the inadvertently hilarious results of Mike and Jerry's filming of Ghostbusters, and soon the store is seeing more requests for such movies. Mike, Jerry, and Alma pretend the films came from Sweden to justify long wait times and higher costs for the rental ($20 instead of $1). To meet demand, they enlist the locals to help out in making the movies, using them as actors in their films. When Fletcher returns intent on converting the store to a DVD rental outlet, he recognizes that they are making more money from the "sweded" films than from normal rentals after learning about what happened and joins in with the process.
However, the success is put to a halt when government attorney Ms. Lawson arrives with two federal agents. Ms. Lawson insists the "sweded" films are copyright violations. They seize the store's tapes which they destroy with help from a steamroller operator much to the dismay of the locals and seize the assets to pay off the respective studios. As a result, Fletcher gives up hope and reveals to Mike that he made up the connection of Fats Waller to the building. Fletcher is given a week to evacuate it before its demolition.
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Be Kind Rewind
Be Kind Rewind is a 2008 buddy comedy film written and directed by Michel Gondry and starring Jack Black, Mos Def, Danny Glover, Mia Farrow, and Melonie Diaz with supporting roles done by Chandler Parker, Irv Gooch, Arjay Smith, Marcus Carl Franklin, Blake Hightower, and Amir Ali Said. It tells the story of an employee at the titular VHS rental store and his conspiracy theorist friend, who work to recreate the rental store's film inventory after they were accidentally erased when the latter got himself magnetized while the proprietor was away. The film first appeared on January 20, 2008, at the 2008 Sundance Film Festival. It was later shown at the Berlin International Film Festival. The film opened on February 22, 2008, in the United Kingdom and in North America.
The title is inspired by a phrase that was commonly displayed on video rental cassettes in America during the medium's heyday.
The film was met with mixed reviews.[example needed]
In Passaic, New Jersey, Elroy Fletcher owns the declining "Be Kind Rewind" VHS rental store. The building is condemned as a slum and the officials led by Mr. Baker give him 60 days to upgrade it to the required standards, or they will demolish it to make way for high-end development.
Fletcher leaves on a trip with friends to memorialize jazz musician Fats Waller and visit rental store chains to research efficient and modernized ways of running one, leaving his only employee Mike to work alone. Before leaving, Fletcher cautions Mike to keep his conspiracy theorist friend Jerry away from the store. However, Mike misinterprets his warnings on the train window and is left confused.
After attempting to sabotage an electrical substation, believing its energy to be melting his brain, Jerry receives a shock which leaves him magnetized. When entering the store the next day, he inadvertently erases all its VHS tapes. Mike discovers the disaster and is further pressed when Fletcher's acquaintance Miss Falewicz wants to rent Ghostbusters. To prevent her from reporting a problem to Fletcher, Mike comes up with an idea: as Miss Falewicz has never seen the movie, he proposes to recreate the film with cheap special effects, using himself and Jerry as the actors and hoping to fool her. They complete the movie just in time when a customer named Jack arrives asking for Rush Hour 2. Mike and Jerry repeat their filming, enlisting the help of a local girl named Alma for some of the parts. She later makes Jerry a remedy that demagnetizes him at the cost of his vomiting and emitting magnetic urine.
Word of mouth spreads through Miss Falewicz's nephew Craig and his gang of the inadvertently hilarious results of Mike and Jerry's filming of Ghostbusters, and soon the store is seeing more requests for such movies. Mike, Jerry, and Alma pretend the films came from Sweden to justify long wait times and higher costs for the rental ($20 instead of $1). To meet demand, they enlist the locals to help out in making the movies, using them as actors in their films. When Fletcher returns intent on converting the store to a DVD rental outlet, he recognizes that they are making more money from the "sweded" films than from normal rentals after learning about what happened and joins in with the process.
However, the success is put to a halt when government attorney Ms. Lawson arrives with two federal agents. Ms. Lawson insists the "sweded" films are copyright violations. They seize the store's tapes which they destroy with help from a steamroller operator much to the dismay of the locals and seize the assets to pay off the respective studios. As a result, Fletcher gives up hope and reveals to Mike that he made up the connection of Fats Waller to the building. Fletcher is given a week to evacuate it before its demolition.