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Bebe Stores
Bebe Stores, Inc. /biːbiː/ (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "Bebe" or "Bebe Sport" or "Bebe Outlet" names.
On April 21, 2017, Bebe announced it would close its remaining 168 brick-and-mortar locations to sell products online as web sales.
The company was founded by Iranian-American businessman Manny Mashouf in 1976, where he opened the first Bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses.[citation needed]
The name "Bebe" is derived from the soliloquy from Shakespeare's play Hamlet in which the eponymous Prince ponders: "To be or not to be..." However, the company's name was "Babe, Inc." until it held its initial public offering in 1998.
Mashouf has owned approximately 55% of the company. It was announced in 2015 that Mashouf was to sell his 59% stake in Bebe.
In 2014, a Telephone Consumer Protection Act class action lawsuit was filed against Bebe Stores, Inc. The plaintiff sought to certify a nationwide class consisting of all people who provided their cell phone numbers to Bebe at one of its brick-and-mortar stores and subsequently received text messages from Bebe at any point from January 2010 through the present (the Class Period was later certified to begin October 16, 2013, when governing law took effect).
In March 2017, Bebe announced that it would close all stores in 2017, and become an online-only retailer.
Bebe has partnered with Global Brands Group to keep its e-commerce and its international stores in operations since June 2017. A new lifestyle concept store was opened in New York City in March 2018.
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Bebe Stores
Bebe Stores, Inc. /biːbiː/ (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "Bebe" or "Bebe Sport" or "Bebe Outlet" names.
On April 21, 2017, Bebe announced it would close its remaining 168 brick-and-mortar locations to sell products online as web sales.
The company was founded by Iranian-American businessman Manny Mashouf in 1976, where he opened the first Bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses.[citation needed]
The name "Bebe" is derived from the soliloquy from Shakespeare's play Hamlet in which the eponymous Prince ponders: "To be or not to be..." However, the company's name was "Babe, Inc." until it held its initial public offering in 1998.
Mashouf has owned approximately 55% of the company. It was announced in 2015 that Mashouf was to sell his 59% stake in Bebe.
In 2014, a Telephone Consumer Protection Act class action lawsuit was filed against Bebe Stores, Inc. The plaintiff sought to certify a nationwide class consisting of all people who provided their cell phone numbers to Bebe at one of its brick-and-mortar stores and subsequently received text messages from Bebe at any point from January 2010 through the present (the Class Period was later certified to begin October 16, 2013, when governing law took effect).
In March 2017, Bebe announced that it would close all stores in 2017, and become an online-only retailer.
Bebe has partnered with Global Brands Group to keep its e-commerce and its international stores in operations since June 2017. A new lifestyle concept store was opened in New York City in March 2018.