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Beckii Cruel
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Beckii Cruel
Rebecca Anne Flint (born 5 June 1995), also known professionally as Beckii Cruel (ベッキー・クルーエル, Bekkī Kurūeru), is a British YouTuber, marketing entrepreneur, and former singer.
Flint became known for her cover dance videos on YouTube, of which her channel has reached 20 million upload views and over 100,000 subscribers. In 2009, Flint's cover dance of "Danjo" went viral in Japan, and, by 2010, she was the 17th most subscribed user in the country. This led to a brief idol career in Japan, where Flint made her music debut through the No, Ballad Matsuri and No, Upper Matsuri compilation albums. She released her debut solo single, "Just Wanna Have Some Fun", in 2010, and was a member of the international girl group Cruel Angels, with whom she released the single "Tsubasa o Kudasai".
After 2011, Flint transitioned her video content to fashion and also launched her own fashion label, Bcky Couture. In December 2016, Flint began focusing on online marketing and co-founded Pepper Studio, an influencer marketing agency in London, in March 2019.
Flint was born in Blackpool, England, the daughter of a police inspector and a former dance instructor. She also has an older brother named Ryan. She moved with her family at the age of 2 to Ramsey on the Isle of Man, where she attended Ramsey Grammar School. She became interested in anime and manga at the age of 11, when she first started reading Fruits Basket.
On 22 July 2007, Flint created a YouTube channel under the name "xBextahx", from a nickname she had when she was younger. The first video she uploaded was a cover dance of "Hare Hare Yukai". On 15 April 2009, she uploaded a video of herself dancing to "Danjo", a song by Taro that was turned into an Internet meme in Japan. Her video was uploaded to Nico Nico Douga, where it went viral, and she started receiving offers to perform in Japan.
In August 2009, she signed onto the talent agency Life Is So Cruel. Life Is So Cruel suggested Flint to use a stage name to distinguish herself from Japanese television personality Becky, and Flint declined to use her last name. A Japanese producer suggested the stage name "Beckii Cruel" for her, through a combination of one of her nicknames and Life Is So Cruel. Another stage name suggested for her was Beckii Angel, as the agency was in process of creating the girl group Cruel Angels, but Flint decided the stage name Beckii Cruel sounded "cool". After flying to Japan, she performed as a dancer in the finale of Animelo Summer Live 2009. Later, she performed with Taro at the Akihabara Entertainment Festival.
Flint would travel to Japan during school holidays, and she would live stream every Saturday on Nico Nico Douga. Initially, she was brought onto Life Is So Cruel to dance at events, but the management planned on having her pursue a music career. Although Flint had experience in dancing, having taken ballet since she was 4 years old, she underwent vocal training and sought advice from David Holland, an agent who also worked with Samantha Barks.
Flint appeared in an online campaign for Lotte Fit's in November 2009. On 4 November 2009, Flint made her music debut with the release of the two compilation albums No, Ballad Matsuri (の、バラード祭, No, Barādo Matsuri) and No, Upper Matsuri (の、アッパー祭, No, Appā Matsuri), as part of the No, Matsuri (の、祭り) CD series that featured other singers from the Japanese Nico Nico Douga community. No, Ballad Matsuri included the song "Tōi Sora Kumo o Kuguri" (遠い空 雲をくぐり) and No, Upper Matsuri included the song "Danjo"; both songs were duets with Taro, and Flint herself contributed English lyrics to "Tōi Sora Kumo o Kuguri." On 9 December, she released her first idol DVD, This is Beckii Cruel!. It debuted at number 8 on Japan's DVD charts.
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Beckii Cruel
Rebecca Anne Flint (born 5 June 1995), also known professionally as Beckii Cruel (ベッキー・クルーエル, Bekkī Kurūeru), is a British YouTuber, marketing entrepreneur, and former singer.
Flint became known for her cover dance videos on YouTube, of which her channel has reached 20 million upload views and over 100,000 subscribers. In 2009, Flint's cover dance of "Danjo" went viral in Japan, and, by 2010, she was the 17th most subscribed user in the country. This led to a brief idol career in Japan, where Flint made her music debut through the No, Ballad Matsuri and No, Upper Matsuri compilation albums. She released her debut solo single, "Just Wanna Have Some Fun", in 2010, and was a member of the international girl group Cruel Angels, with whom she released the single "Tsubasa o Kudasai".
After 2011, Flint transitioned her video content to fashion and also launched her own fashion label, Bcky Couture. In December 2016, Flint began focusing on online marketing and co-founded Pepper Studio, an influencer marketing agency in London, in March 2019.
Flint was born in Blackpool, England, the daughter of a police inspector and a former dance instructor. She also has an older brother named Ryan. She moved with her family at the age of 2 to Ramsey on the Isle of Man, where she attended Ramsey Grammar School. She became interested in anime and manga at the age of 11, when she first started reading Fruits Basket.
On 22 July 2007, Flint created a YouTube channel under the name "xBextahx", from a nickname she had when she was younger. The first video she uploaded was a cover dance of "Hare Hare Yukai". On 15 April 2009, she uploaded a video of herself dancing to "Danjo", a song by Taro that was turned into an Internet meme in Japan. Her video was uploaded to Nico Nico Douga, where it went viral, and she started receiving offers to perform in Japan.
In August 2009, she signed onto the talent agency Life Is So Cruel. Life Is So Cruel suggested Flint to use a stage name to distinguish herself from Japanese television personality Becky, and Flint declined to use her last name. A Japanese producer suggested the stage name "Beckii Cruel" for her, through a combination of one of her nicknames and Life Is So Cruel. Another stage name suggested for her was Beckii Angel, as the agency was in process of creating the girl group Cruel Angels, but Flint decided the stage name Beckii Cruel sounded "cool". After flying to Japan, she performed as a dancer in the finale of Animelo Summer Live 2009. Later, she performed with Taro at the Akihabara Entertainment Festival.
Flint would travel to Japan during school holidays, and she would live stream every Saturday on Nico Nico Douga. Initially, she was brought onto Life Is So Cruel to dance at events, but the management planned on having her pursue a music career. Although Flint had experience in dancing, having taken ballet since she was 4 years old, she underwent vocal training and sought advice from David Holland, an agent who also worked with Samantha Barks.
Flint appeared in an online campaign for Lotte Fit's in November 2009. On 4 November 2009, Flint made her music debut with the release of the two compilation albums No, Ballad Matsuri (の、バラード祭, No, Barādo Matsuri) and No, Upper Matsuri (の、アッパー祭, No, Appā Matsuri), as part of the No, Matsuri (の、祭り) CD series that featured other singers from the Japanese Nico Nico Douga community. No, Ballad Matsuri included the song "Tōi Sora Kumo o Kuguri" (遠い空 雲をくぐり) and No, Upper Matsuri included the song "Danjo"; both songs were duets with Taro, and Flint herself contributed English lyrics to "Tōi Sora Kumo o Kuguri." On 9 December, she released her first idol DVD, This is Beckii Cruel!. It debuted at number 8 on Japan's DVD charts.
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