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Beer in Canada
Beer was introduced to Canada by British settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.
Beer sales have been sluggish overall in volume and in growth in industry revenue as other beverages have increased in popularity. Growth in revenue for beer makers averaged 1.3 per cent per year during 2011–2016; the estimated annual growth over the subsequent five years is only 0.4 percent per annum. Nonetheless, the number of licensed breweries in Canada increased from 310 in 2010 to 640 in 2015. Many of these are small operations since there were only 30 large (making over 7.5 million litres per year) breweries in 2015.
The production of beer by microbreweries ("craft brewing") is a very fast-growing segment both in terms of the number of producers and the volume sold. Craft brewing appeals to a wider demographic than the traditional mass-market beers which primarily target young males. (Men consume an estimated 71.5% of beer in terms of volume.)
Beer can be considered a culturally important aspect of the stereotypical Canadian's life. Beer is the most popular alcoholic beverage in Canada, in terms of both volume and dollar value.
Industry statistics indicated that in 2015, beer was the country's most popular alcoholic beverage and the products brewed in Canada held an 85 per cent share of the domestic market. The top selling style of beer in Canada is, by far, the pale lager. This type is also called North American Style Lager (by the Canadian Brewing Awards). In 2016, the best-selling brand was Budweiser, with many of its products manufactured in Canada.
While Canada's population is growing, sales of beer have increased only minimally. The volume of beer sold increased by only 1.7 per cent per year in the previous decade. Of that, domestic beer accounted for 1.1 per cent of the increase, while imports made up the balance. In terms of market share in dollar value, beer's share dropped from 47.9 per cent to 42 per cent in ten years, mostly due to the increasing popularity of wine. Imported beer sales, in volume, have grown significantly, increasing at an annual average rate of 6.0% between 2004 and 2014.
The annual Canadian Brewing Awards recognizes the best beers in Canada using blind taste tests. Most of the winning beers tend to be from craft brewers, however, some larger brewers continue to place well.
Beer was first introduced to Canada by European settlers in the seventeenth century, as Canada had an ideal climate for making beer before refrigeration was introduced. However, the preferred drink of the citizens of New France was imported wine or brandy. Although the first commercial brewery was built by Louis Prud'homme in Montreal (then Fort Ville-Marie) in 1650, it failed. Jean Talon, the first appointed Intendant of New France put limits on the amount of wine and spirits that could be imported and established the La brasserie de Roy in Quebec City, in the year 1668. This brewery also failed after Talon returned to France in 1672 and import limits were increased. What instead sprung up was the development of spruce beer, both alcoholic and non-alcoholic.
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Beer in Canada
Beer was introduced to Canada by British settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.
Beer sales have been sluggish overall in volume and in growth in industry revenue as other beverages have increased in popularity. Growth in revenue for beer makers averaged 1.3 per cent per year during 2011–2016; the estimated annual growth over the subsequent five years is only 0.4 percent per annum. Nonetheless, the number of licensed breweries in Canada increased from 310 in 2010 to 640 in 2015. Many of these are small operations since there were only 30 large (making over 7.5 million litres per year) breweries in 2015.
The production of beer by microbreweries ("craft brewing") is a very fast-growing segment both in terms of the number of producers and the volume sold. Craft brewing appeals to a wider demographic than the traditional mass-market beers which primarily target young males. (Men consume an estimated 71.5% of beer in terms of volume.)
Beer can be considered a culturally important aspect of the stereotypical Canadian's life. Beer is the most popular alcoholic beverage in Canada, in terms of both volume and dollar value.
Industry statistics indicated that in 2015, beer was the country's most popular alcoholic beverage and the products brewed in Canada held an 85 per cent share of the domestic market. The top selling style of beer in Canada is, by far, the pale lager. This type is also called North American Style Lager (by the Canadian Brewing Awards). In 2016, the best-selling brand was Budweiser, with many of its products manufactured in Canada.
While Canada's population is growing, sales of beer have increased only minimally. The volume of beer sold increased by only 1.7 per cent per year in the previous decade. Of that, domestic beer accounted for 1.1 per cent of the increase, while imports made up the balance. In terms of market share in dollar value, beer's share dropped from 47.9 per cent to 42 per cent in ten years, mostly due to the increasing popularity of wine. Imported beer sales, in volume, have grown significantly, increasing at an annual average rate of 6.0% between 2004 and 2014.
The annual Canadian Brewing Awards recognizes the best beers in Canada using blind taste tests. Most of the winning beers tend to be from craft brewers, however, some larger brewers continue to place well.
Beer was first introduced to Canada by European settlers in the seventeenth century, as Canada had an ideal climate for making beer before refrigeration was introduced. However, the preferred drink of the citizens of New France was imported wine or brandy. Although the first commercial brewery was built by Louis Prud'homme in Montreal (then Fort Ville-Marie) in 1650, it failed. Jean Talon, the first appointed Intendant of New France put limits on the amount of wine and spirits that could be imported and established the La brasserie de Roy in Quebec City, in the year 1668. This brewery also failed after Talon returned to France in 1672 and import limits were increased. What instead sprung up was the development of spruce beer, both alcoholic and non-alcoholic.