Bet365 Stadium

The bet365 Stadium is an all-seater football stadium in Stoke-on-Trent, Staffordshire, England and the home of EFL Championship club Stoke City. The stadium was previously called the Britannia Stadium but was renamed on 1 June 2016 when the club entered into a new stadium-naming-rights agreement with its parent company, Bet365. It has a capacity of 30,089 following the completion of expansion works in 2017.

The stadium was built in 1997 at a cost of £14.8 million as a replacement for the Victoria Ground. Former player Sir Stanley Matthews' ashes were buried beneath the centre circle of the pitch following his death in February 2000; he had officially opened the stadium on 30 August 1997. In European competitions it is known as the Stoke City Stadium due to UEFA regulations on sponsorships.

The all-seater stadium cost nearly £15 million to build and brought the club up to standards with the Taylor Report of January 1990 to end 115 years at the Victoria Ground. Along with the possibility of converting the Victoria Ground into an all-seater stadium, relocation was being considered by 1995 and by early 1996 the decision to build a new stadium elsewhere had been confirmed.

Construction of the stadium was underway during the 1996–97 season. In August 1997 it opened its doors for the first time as the Britannia Stadium thanks to a £1 million, 10-year sponsorship deal with the Britannia Building Society which was instrumental in the overall funding of the project. Another £4.5 million was given as a grant by the Football Trust.

The stadium's opening did not go according to plan, as from the outset there was concern about getting there, as the plans covered only one access road from the nearby A50, and as a result, spectators arriving from the city or the motorway had to travel up the A50 for over a mile to a roundabout at Sideway and double-back the other way, which caused huge congestion. The stadium was officially opened by club legend Sir Stanley Matthews, then aged 82. After he died in March 2000, his ashes were buried beneath the stadium's centre circle and a statue showing different stages of his career was put up in his honour outside the ground.

On 27 August 1997, Rochdale were the visitors for the historic first-ever competitive match – a 1–1 draw in the League Cup watched by 15,439 – and four days later the first-ever league game took place against Swindon Town before a crowd of 23,859. The first season at the new ground was a disappointing one as Stoke were relegated from the First Division, losing 5–2 at home to Manchester City on the final day of the season, with the visiting side also going down after the relegation-threatened sides above them all won their final games. The club's supporters protested against chairman Peter Coates, who stood down afterwards, only to return in 2006.

Four seasons of third-tier football followed with Gunnar Gíslason taking control of the club in November 1999. In May 2006 he sold control of the club back to Peter Coates, and soon after the club obtained full ownership of the stadium in a deal worth £6 million following the previous joint-partnership with the Stoke-on-Trent City Council and Stoke-on-Trent Regeneration Ltd. The name of the ground was changed to the bet365 Stadium in June 2016.

In total, the stadium cost £14.7 million and took around ten months to construct on the former site of Stafford No.2 Colliery, which had been closed in 1969. Building work began in late autumn 1996 and was completed in August 1997. The all-seater stadium can hold 30,089 supporters in four cantilever stands. The main West stand consists of two tiers of seating which house 7,357 spectators, plus all of the stadiums corporate and media facilities. The Boothen and East stands hold 6,006 and 8,789 people respectively. The South Stand, which is used by both home and away supporters can hold 4,996 people. The club's dressing rooms, offices, boardroom, ticket office and club store are positioned between the West and South stands.