Bette identified a common problem faced by typists – the difficulty of correcting errors cleanly and efficiently. She then developed a solution in the form of Liquid Paper, demonstrating her entrepreneurial mindset.

Bette produced Mistake Out in her kitchen and marketed it directly to her colleagues and acquaintances. This hands-on approach allowed her to test the market and refine her product and marketing strategies.

As demand grew, Bette faced the challenges of scaling up production, managing finances, and building a team. She navigated these hurdles with determination and resourcefulness, learning from her experiences along the way.

Liquid Paper faced competition from other correction fluid products. Bette focused on maintaining product quality, building brand awareness, and expanding her distribution network to stay ahead of the competition.

The sale of Liquid Paper to Gillette was a testament to Bette's business acumen. She negotiated a favorable deal that secured her financial future and ensured the continued success of her product.