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Beyond Wonderland

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Beyond Wonderland

Beyond Wonderland is an electronic dance festival organized by Insomniac Events. The event has been held in various locations across the west coast including Seattle, San Bernardino, and Mountain View spanning either one or two days. As the festival continued to grow from its earlier roots, it has branched into two festivals: Beyond Socal and Beyond Norcal/Bay Area, catering to the growing audience. However, this expansion of the Beyond series lasted for only four years before founder Pasquale Rotella announced that he would no longer continue having both Beyond Socal and Norcal to pursue expansion and creation of other festivals of the Insomniac brand.

In 2017, the international debut of Beyond Wonderland took place in Mexico and in 2019 it also debuted in Colombia.

The history of Beyond Wonderland extends back before its inaugural 2010 date. The first festival was held at the National Orange Show Events Center in San Bernardino, California. Insomniac Events announced Beyond Wonderland “serving as a springtime sister festival to Nocturnal Wonderland.” Fans of Insomniac Events called for a return to the past vibrant environment that the Nocturnal Festival once hailed. Insomniac believed Beyond Wonderland could provide this environment. With the success of Nocturnal Festival, Insomniac introduced the Wonderland series with Beyond Wonderland as its first expansion from the Nocturnal Festival, promising to "return to the amazing hues and vibrance of our original Wonderland event."

The festival features multiple stages of electronic dance music artists with such genres as: House, Trance, Dubstep, Drum and Bass, and Ambient. The festival has also been known for features such as a light maze, many modern art sculptures, and poi dancers. As the festival continues to grow, new interactive additions are added each year to help enhance the experience, such as various dancing characters and aesthetic decorations.

As Insomniac Events continued to grow, new art installations, characters, and themes that focused more on the Alice in Wonderland motif became the aesthetic for Beyond Wonderland. When Insomniac expanded Beyond Wonderland to include camping in 2015, Beyond seemed to be a second wind for festival-goers who had experienced the Nocturnal Series in the Fall prior. However, when Beyond was moved from the San Manuel Amphitheater back to the NOS Center, it no longer offered camping.

The inaugural Beyond Wonderland was held at NOS Events Center in San Bernardino, California on March 20, 2010, to a sold-out crowd.

Notable artists on the lineup included Sander van Doorn, Paul van Dyk, Groove Armada, Robbie Rivera, Caspa, Pendulum, and Wippenberg.

The second annual Beyond Wonderland was a great success, with another completely sold-out show at NOS Events Center in San Bernardino, California.

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