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Billy Carter

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Billy Carter

William Alton Carter (March 29, 1937 – September 25, 1988) was an American farmer, businessman, brewer, and politician. The younger brother of U.S. President Jimmy Carter, he promoted Billy Beer and Peanut Lolita; and he was a candidate for mayor of Plains, Georgia.

William Alton "Billy" Carter was the fourth and youngest child of Lillian and James Earl Carter Sr. He attended Emory University, served in the United States Marine Corps, and later worked in the Carter family's peanut business.

In 1970, Billy Carter was managing partner and 15% owner of the Carter family's peanut business. By 1976, Billy had increased revenues to $5 million per year.

In 1972, Carter purchased a gas and service station in Plains. He owned and operated it for most of the decade. At its peak he sold 2,000 cases of beer a month and more than 40,000 gallons of gas. In 2009, the station became the Billy Carter Service Station Museum, via the University of Georgia.

Carter ran for mayor of Plains in 1976 but lost the election, 97 to 71 votes, to A.L. Blanton, an Albany airport air traffic controller.

In the 1970s, Billy Carter was the official spokesperson for Peanut Lolita liqueur.

In 1977, although a Pabst Blue Ribbon drinker, he endorsed Billy Beer, introduced by the Falls City Brewing Company, who wished to capitalize upon his colorful image as a beer-drinking Southern good ol' boy. Billy Carter's name was occasionally used as a gag answer for a Washington, D.C. trouble-maker on 1970s episodes of Match Game.[citation needed] He was known for his outlandish public behavior; he once urinated on an airport runway in full view of the press and dignitaries.

By 1979, he drank half a gallon of vodka and whiskey a day. In February 1979, Carter was admitted to seven weeks of rehabilitation at the Long Beach, California Navy Hospital alcohol treatment facility. He later became sober and reportedly extended support to other addicts in their own recovery.

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