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Bixby (software)

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Bixby (software)

Bixby (/ˈbɪksbi/ ) is a virtual assistant developed by Samsung Electronics that runs on various Samsung-branded appliances, primarily mobile devices but also some refrigerators televisions and PCs. It uses voice commands and a natural-language user interface to answer questions and perform tasks, while adapting to the users' preferences and behavior.

Samsung first launched Bixby in 2017. Along with Bixby voice assistant, its other main component currently is Bixby Vision, a contextual and visual search augmented reality camera app. Formerly, the Bixby suite consisted of a number of other tools but these have since been renamed, such as Bixby Routines (now Modes and Routines).

On 20 March 2017, Samsung announced the voice-powered digital assistant named "Bixby" as a replacement of the S Voice assistant. It was introduced alongside the Galaxy S8 and S8+ and the Galaxy Tab A (2017) during the Galaxy Unpacked 2017 event; although released for these devices, it could also be sideloaded on older Galaxy devices running Android Nougat. A while before the phone's release, the Bixby Button was reprogrammable and could be set to open other applications or assistants, such as Google Assistant. However, near the phone's release, this ability was removed with a firmware update, but can be remapped using third-party apps.

Bixby in Korean was launched on 1 May 2017 (KST). Bixby Voice was intended to be made available in the US later that spring, however, the release of the English version was postponed as Samsung had problems getting Bixby to fully understand the language. The English version was finally rolled out in July 2017 and later that year followed by a Chinese language version.

In October 2017, Samsung announced the release of Bixby 2.0 during its annual developer conference in San Francisco. The new version was rolled out across the company's line of connected products, including smartphones, TVs, and refrigerators. Also, third parties are allowed to develop applications for Bixby using the Samsung Developer Kit. Bixby 3.0 was released with One UI 3 at the start of 2021. With version 3.0, Home and Reminders features were separated from Bixby.

In 2019, UX developers at Samsung said their intention to use the AR Emoji avatar as a personified Bixby assistant.

In June 2021, screenshots surfaced for what some thought as a replacement for Bixby. The three-dimensional virtual assistant, Sam, was popular on social media though it was not intended as a replacement for Bixby.

Bixby launched for Microsoft Windows in October 2021 with distribution through the Microsoft Store. This version of Bixby is optimized for Samsung's Galaxy Book computers and may not function on non-Samsung systems.

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