BlackBerry World
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BlackBerry World

BlackBerry World was an application distribution service (app marketplace) by BlackBerry Limited. The service provided BlackBerry users with an environment to browse, download, and update mobile apps, including third-party applications.

The service went live on 1 April 2009; 16 years ago (2009-04-01), originally named BlackBerry App World. It worked with BlackBerry 10 devices, the BlackBerry PlayBook, and a majority of BlackBerry OS devices. At one point in 2011, BlackBerry World had the largest revenue per app at $9,166.67, compared to its rivals ($6,562.50 by Nokia Ovi Store, $6,480.00 by Apple App Store and $1,200.00 by Google Android Market), although total revenue was lower than Apple App Store.

BlackBerry devices after 2015 (with the release of the BlackBerry Priv) no longer use the BlackBerry 10 operating system, but instead use the Android operating system with the Google Play store for app distribution instead. BlackBerry World servers alongside other BlackBerry services shut down in January 2022.

In 2003, Research In Motion (RIM) (now known as BlackBerry Limited) launched the Mobile Data Service to enable customers to access Java-based third-party enterprise applications using the secure real-time push-based BlackBerry infrastructure.

Later on 21 October 2008, RIM announced at the BlackBerry Developer Conference that the company would open an application store for their devices. It was also announced that the store was scheduled to be open in March 2009, and would work in conjunction with PayPal's services. On 19 January 2009, RIM began accepting submissions of applications from developers.

On 4 March 2009, RIM officially named the store 'BlackBerry App World' (previously called the BlackBerry Application Storefront). It was also confirmed that the service would not initially be available for desktops, and only a web-based catalogue would be accessible from non-BlackBerry devices.

On 1 April 2009, at the Cellular Telecommunications and Internet Association (CTIA) trade show, RIM announced that App World had gone live.

At the BlackBerry-sponsored Wireless Symposium, it was announced that an average of one million apps were being downloaded each day.

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