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BlackPlanet
BlackPlanet is an African-American social networking service for matchmaking and job postings. The company website also contains forums for discussion of political and social issues.
BlackPlanet was launched by internet analyst Omar Wasow on September 1, 1999. Wasow had previously created a pre-web community dubbed New York Online in 1993 with Community Connect's CEO, Benjamin Sun.
The website is run by Community Connect of New York City, which also owns AsianAvenue.com and MiGente.com. In April 2008, Community Connect and its constituent websites were purchased for $38 million by Radio One, a Lanham-based media company.
BlackPlanet states its broader mission is to strengthen the Black community.
The most popular forums on BlackPlanet were Current Events, Heritage & Identity, Relationships, Religion & Spirituality, and Women. According to Wasow, BlackPlanet's home-grown software encouraged social connection rather than passive content consumption, allowing users to move between personal pages and a variety of message boards. BlackPlanet hosted more than 6 million unique visitors per month in 2008.
Wasow went so far as to claim that
The guys who started Myspace were quoted in Business Week magazine saying that they looked at BlackPlanet as a model for Myspace and thought there was an opportunity to do a general market version of what BlackPlanet was.
However, by 2011, usage had begun to fall off, and BlackPlanet was no longer among the top 15 social networks, according to eBizMBA. Observers began to suggest that the demise of the social network appeared imminent as "BlackPlanet [fell] to the wayside," replaced by other networks that started to "take up the social network mantle."
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BlackPlanet
BlackPlanet is an African-American social networking service for matchmaking and job postings. The company website also contains forums for discussion of political and social issues.
BlackPlanet was launched by internet analyst Omar Wasow on September 1, 1999. Wasow had previously created a pre-web community dubbed New York Online in 1993 with Community Connect's CEO, Benjamin Sun.
The website is run by Community Connect of New York City, which also owns AsianAvenue.com and MiGente.com. In April 2008, Community Connect and its constituent websites were purchased for $38 million by Radio One, a Lanham-based media company.
BlackPlanet states its broader mission is to strengthen the Black community.
The most popular forums on BlackPlanet were Current Events, Heritage & Identity, Relationships, Religion & Spirituality, and Women. According to Wasow, BlackPlanet's home-grown software encouraged social connection rather than passive content consumption, allowing users to move between personal pages and a variety of message boards. BlackPlanet hosted more than 6 million unique visitors per month in 2008.
Wasow went so far as to claim that
The guys who started Myspace were quoted in Business Week magazine saying that they looked at BlackPlanet as a model for Myspace and thought there was an opportunity to do a general market version of what BlackPlanet was.
However, by 2011, usage had begun to fall off, and BlackPlanet was no longer among the top 15 social networks, according to eBizMBA. Observers began to suggest that the demise of the social network appeared imminent as "BlackPlanet [fell] to the wayside," replaced by other networks that started to "take up the social network mantle."