Bob McAdorey
Bob McAdorey
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Bob McAdorey

Robert Joseph McAdorey (July 24, 1935 – February 5, 2005) was a Canadian television and radio broadcaster, most noted for his roles as a radio DJ for Toronto radio station CHUM in the 1960s, and as an entertainment reporter for the Global Television Network in the 1980s and 1990s.

McAdorey was born and raised in Niagara Falls, Ontario. He attended Stamford Collegiate, where as a Catholic he was one of just two students exempted from the Protestant school's religious classes, alongside the Jewish Barbara Frum. He got his start in broadcasting with local radio station CHVC as a copywriter and advertising announcer.

While at CHVC, his quick thinking salvaged a Christmas broadcast that was going awry; the announcer playing Santa Claus was drunk and behaving obnoxiously, to the point that the actress playing Mrs. Claus was refusing to work with him, and McAdorey immediately jumped in to play "Sammy Snowflake" so that Santa could be pulled off the air. Within a few weeks, he was the station's new on-air morning host.

He subsequently worked in various other media markets including Dawson Creek, British Columbia, and Guelph, Ontario. While in Guelph, he also served a two-year term on Guelph City Council.

In his early career he was often described as looking like Buddy Holly, while as he aged he was occasionally mistaken in public for Kenneth D. Taylor.

McAdorey joined CHUM in 1961 as the afternoon host and program director. In this role, he became one of the most influential radio personalities in all of Canada in the era, with the Toronto Telegram writing in 1966 that "Bob McAdorey, whose face is as well known in Toronto as Mayor Givens, has the most power to dictate what pop music Ontario teens listen to."

McAdorey and his CHUM colleagues Mike Darow, John Spragge and Garry Ferrier sometimes performed together as a pop vocal quartet called The CHUMingbirds, who recorded the single "Brotherhood of Man" for release on Quality Records in 1964. In this era, he was also the host of the teen dance show Hi Time on CFTO.

When the station moved to a more strictly formatted, less personality-centred sound in 1968, McAdorey left the station, and later worked at CFGM and CFTR.

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