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Bobby Heenan

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Bobby Heenan

Raymond Louis Heenan (November 1, 1944 – September 17, 2017) was an American professional wrestling manager, color commentator, and wrestler. He performed with the American Wrestling Association (AWA), the World Wrestling Federation (WWF, now WWE) and World Championship Wrestling (WCW) under the ring name Bobby "The Brain" Heenan.

Heenan was known for his skill in elevating villainous on-screen talent by drawing negative reactions for himself and his wrestlers from the crowd. He was paired with numerous wrestlers, including Nick Bockwinkel, whom he led to win the AWA World Heavyweight Championship, and he became an integral figure in the 1980s professional wrestling boom by managing King Kong Bundy and André the Giant in WWF main event matches with Hulk Hogan at WrestleMania 2 and WrestleMania III respectively. The wrestlers under his tutelage were collectively known as "The Heenan Family" at various times throughout his career.

Known for his quick wit and comedic ability, Heenan also served as a color commentator and is remembered for his on-screen repartee with Gorilla Monsoon. Outside of wrestling, Heenan authored two books, appeared on numerous television shows, and briefly hosted a parody talk show titled The Bobby Heenan Show on WWF Prime Time Wrestling. Heenan retired in 2001 at WrestleMania X-Seven after a seventeen-year stint as a commentator in professional wrestling but he continued to make sporadic appearances in several promotions. In 2002, he was diagnosed with throat cancer, which limited his appearances in later years, and died from complications of the disease in 2017. Among other honors, he has been inducted into the Professional Wrestling, WWE, and Wrestling Observer halls of fame. Multiple wrestling commentators have described him as the greatest professional wrestling manager of all time.

Heenan was born in Chicago, Illinois, on November 1, 1944. His father Robert Heenan was a railroad worker, and his mother Mildred Bernadette Kambrz was a hotel manager. Heenan dropped out of school in the eighth grade to support his mother and grandmother. He grew up a fan of pro wrestling and baseball. As a fan of wrestling growing up in Chicago and Indianapolis, he started in the wrestling profession early on, carrying bags and jackets for the wrestlers, and selling refreshments at events.

In 1965, Heenan became a regular in William Afflis' (known by his in-ring persona Dick the Bruiser) Indianapolis-based WWA promotion under the moniker "Pretty Boy" Bobby Heenan. In 1966, he wrestled his first match against Calvin "Prince" Pullins. Heenan said he was never trained as a wrestler and it came naturally. He was booked – both as a manager and wrestler – after the promoters saw how well he handled the physical aspects of his managerial duties. During his time in WWA, he managed Angelo Poffo and Chris Markoff, the Assassins (Guy Mitchell and Joe Tomasso), The Valiant Brothers and The Blackjacks. In particular, Heenan was credited with making Blackjack Lanza one of the top wrestling villains in the country. This impressed promoter Sam Muchnick, who typically hated wrestling managers, and Heenan is believed to be the only heel manager to work in Muchnick's St. Louis Wrestling Club. He also occasionally wrestled with a storyline "brother" Guy Heenan, portrayed by Guy Mitchell, from the Assassins. In 1974, he left the WWA. He attributed his departure to a dispute with Afflis over pay for his participation in the first-ever wrestling event held at Market Square Arena, emphatically stating that he never returned to the promotion as a result.

After leaving WWA, Heenan announced he was now to be known as "The Brain" at his AWA debut in 1969. He took up managing the team of Nick Bockwinkel and Ray "The Crippler" Stevens, a duo which won a third AWA World Tag Team Championship under his leadership. While Bockwinkel and Stevens feuded with The Crusher and Dick the Bruiser, Bruiser famously called Heenan "Weasel"; this led to his rivals calling him "Weasel" throughout the rest of his wrestling career. The AWA was the starting point for the first incarnation of his eponymous heel stable, The Heenan Family, which initially consisted of Bockwinkel, Stevens, Bobby Duncum Sr., and Blackjack Lanza.

On January 25, 1975, an angry fan fired a gun at Heenan in Chicago's International Amphitheatre after Heenan interfered in one of Bockwinkel's matches against Verne Gagne. Heenan was unharmed, but five people sitting ringside were injured, one of them critically. Later in 1975, Bockwinkel captured his first of several AWA World Heavyweight Championships, ending the seven-year reign of perennial champion and AWA promoter Verne Gagne. While Bockwinkel was AWA Champion in 1976, Lanza and Duncum captured the AWA World Tag Team Championship, making Heenan the first manager in history to simultaneously manage both a major promotion's singles and tag team champions.

In early 1979, Heenan left the AWA (suspended one year, in storyline) to work in Georgia Championship Wrestling (GCW). During his short tenure in GCW, Heenan managed a stable of wrestlers that included the likes of Killer Karl Kox, Masked Superstar, Ernie Ladd and Blackjack Lanza. Heenan met a young Hulk Hogan while in Georgia and later told AWA promoter Verne Gagne that he should hire him. According to Heenan, he moved his family to Atlanta after being told by GCW promoter Ole Anderson that he could work for the promotion as long as he wanted, only to release him less than a year later. Anderson admitted to releasing him but denied promising him indefinite employment.

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