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Boing Boing

Boing Boing is a website, first established as a zine in 1988, later becoming a group blog. Common topics and themes include technology, futurism, science fiction, gadgets, intellectual property, Disney, and left-wing politics. It twice won the Bloggies for Weblog of the Year, in 2004 and 2005. The editors are Mark Frauenfelder, David Pescovitz, Carla Sinclair, and Rob Beschizza, and the publisher is Jason Weisberger.

One report named Boing Boing as the most popular blog in the world until 2006, when Chinese-language blogs became popular; it remained among the most widely linked and cited blogs into the 2010s.

Boing Boing (originally bOING bOING) started as a zine in 1988 by married duo Mark Frauenfelder and Carla Sinclair. Issues were subtitled "The World's Greatest Neurozine". Associate editors included Gareth Branwyn, Jon Lebkowsky, Paco Nathan, and David Pescovitz. Along with Mondo 2000, Boing Boing was an influence in the development of the cyberpunk subculture. It reached a maximum circulation of 17,500 copies. The last issue of the zine was #15.

Boing Boing was established as a website in 1995; it became a web-only publication one year later. While researching for an article about blogs in 1999, Frauenfelder became acquainted with the Blogger software. He relaunched Boing Boing as a weblog on 21 January 2000, describing it as a "directory of wonderful things". Over time, Frauenfelder was joined by four co-editors: Doctorow, Pescovitz, Jardin and Beschizza, all of whom previously contributed to Wired magazine. Maggie Koerth-Baker, after a run as a guest blogger in 2009, joined the site as its Science Editor, leaving to join a Nieman Foundation fellowship in 2014.

In September 2003, Boing Boing removed their Quicktopics user-comment feature without warning or explanation. Bloggers commenting on the change at the time speculated that it stemmed from "identity impersonators and idiot flamers" pretending to be co-editors. Xeni Jardin was a guest on the NewsHour with Jim Lehrer to discuss The Washington Post's decision to remove its Comments section on its website, and she spoke from her experience at Boing Boing. In August 2007, Boing Boing staff launched a redesigned site, which included a restored comment facility, moderated by Teresa Nielsen Hayden. In 2013, Boing Boing switched from the proprietary Disqus comment system to Discourse, an open-source internet forum developed by Jeff Atwood, Robin Ward and Sam Saffron.

In 2004, the project incorporated as Happy Mutants LLC, and John Battelle became the blog's business manager. Boing Boing, by the mid-2000s, "had become one of the most-read and linked-to blogs in the world" according to Fast Company.

The site added advertising over the course of late 2004, placed above and to the left and right of material, and, in 2005, in the site's RSS feed as well. Editor Cory Doctorow noted that "John [Battelle] said it's going to be harder to make a little money to pay your bandwidth bills than it will be to make a lot of money and have a real source of income from this." The advertising income during the first quarter was already $27,000, and as of 2010, Boing Boing still "makes a nice living for its founders and a handful of contract employees", but it is no longer a member of Battelle's blog network Federated Media Publishing, Inc.

Boing Boing featured a "guest blogger" sidebar, then stopped the series in summer of 2004. In 2008, the "guest blogger" series was resumed, with guests posting in the main blog for two-week periods. Guests have included Charles Platt, John Shirley, Mark Dery, Tiffany Lee Brown, Karen Marcelo of Survival Research Laboratories, Johannes Grenzfurthner of monochrom, Rudy Rucker, Gareth Branwyn, Wiley Wiggins, Jason Scott of textfiles.com, Jessamyn West of librarian.net, journalists Danny O'Brien and Quinn Norton and comedian John Hodgman.

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