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Boomerang (Canada)

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Boomerang (Canada)

Boomerang is a Canadian English language discretionary specialty channel owned by Corus Entertainment. It is a licensed version of the U.S. channel of the same name, which primarily broadcasts animated programming from the Warner Bros. Animation library, including Warner Bros. Cartoons and Hanna-Barbera productions among others, as well as contemporary reboots of classic franchises. The channel also occasionally broadcasts reruns of Cartoon Network original series.

The channel originally launched in 2012 as a Canadian version of Cartoon Network, serving as a sister channel to Teletoon. The service originally operated under a newly-issued category B license. In September 2015, sister network Teletoon Retro was discontinued, and Cartoon Network transitioned to broadcasting under the auspices of that channel's license instead, inheriting its wider carriage on providers such as Rogers Cable and Shaw.

Cartoon Network previously operated a Canadian version of Adult Swim until 2019, when the block and its Teletoon counterpart Teletoon at Night were spun off as a standalone Adult Swim channel.

In February 2023, Corus announced that the Cartoon Network branding would be moved to Teletoon on March 27, 2023, with the existing Cartoon Network channel relaunching as a Canadian version of Boomerang the same day.

YTV as originally intended to be the Canadian distributor of Cartoon Network, applying for a licence at the CRTC in late 1992. The original target was to launch the channel in late 1993 at earliest. The arrival came at a time when US cable networks were beginning to encroach Canadian cable, which, according to YTV's president Kevin Shea, could open new avenues for Canadian producers. Said licence would eventually become Fun TV, which eventually became Teletoon. By that time, Family Channel was interested in obtaining distribution rights to launch its own cartoon channel, using CN's back catalog. The channel was to be known in English as Cartoon Network and in French as Le Réseau Cartoon. Unlike Fun TV, the channel would air limited amounts of Canadian content, as the bulk of Cartoon Network's original output, then as now, was made in the United States.

In November 2011, the CRTC granted a category B license to Teletoon Canada, Inc. for a new specialty channel tentatively named "Teletoon Kapow!", which would be "devoted to programming from international markets, featuring the latest trends in non-violent action, adventure, superheroes, comedy and interactivity".

In February 2012, Teletoon announced that it would launch a Canadian version of Cartoon Network. The channel would also feature a version of its late-night block Adult Swim. Ahead of the launch, Cartoon Network-branded blocks were added to Teletoon and the now-defunct Teletoon Retro as a preview for the new channel. Cartoon Network launched on July 4, 2012, using the Teletoon Kapow! license.

On March 4, 2013, Corus Entertainment announced that it would acquire Astral Media's 50% ownership interest in Teletoon Canada Inc., as well as certain other properties, as part of Astral's pending acquisition by Bell Media (which had earlier been rejected by the CRTC in October 2012, but was restructured to allow the sale of certain Astral Media properties in order to allow the purchase to clear regulatory hurdles).

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