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Brandwatch
Brandwatch is a UK based social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social
Consumer Intelligence is made up of three different products: Consumer Research, Add-ons Vizia and Reviews. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse their brands' online presence among other use cases.
Social Media Management is made up of eight different products: Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen. Much of this is made up of products formerly sold under the Falcon.io suite. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022.
In 1999, Runtime Collective Ltd, a web-engineering company, was incorporated by CEO Giles Palmer. In 2005, the company launched Magpie Search and Alert, a search engine for finding documents such as financial statements and patents. In 2007, this was relaunched as Brandwatch, which instead focused on tracking social media mentions and social advertising impact.
The company received $6 million in venture capital from Nauta Capital in March 2012. In March 2014, Brandwatch partnered with Gnip, a social media API company, to release a new application that would allow users to access more social data and analytics. By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital. In September 2015, Brandwatch launched a French website., On 29 October 2015, Brandwatch raised $33 million in Series C funding, led by Partech Investors, to invest further growth in the US. In February 2021, Brandwatch was acquired by Cision.
PeerIndex was a London-based company, founded by Azeem Azhar, providing social media analytics based on footprints from use of major social media services. Part of an emerging group of social media analytics providers, PeerIndex helped social media contributors to assess and score their influence and benefit from the social capital they have built up. PeerIndex tracked approximately 45 million Twitter profiles, making the company one of the leaders in its sector.
Brandwatch acquired PeerIndex in December 2014. With the use of PeerIndex technology, Brandwatch created their Audiences product, which they released in July 2016.
BuzzSumo is a content marketing research and analysis tool, with its first Pro version released in September 2014. Brandwatch acquired BuzzSumo in October 2017.
Hub AI
Brandwatch AI simulator
(@Brandwatch_simulator)
Brandwatch
Brandwatch is a UK based social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social
Consumer Intelligence is made up of three different products: Consumer Research, Add-ons Vizia and Reviews. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse their brands' online presence among other use cases.
Social Media Management is made up of eight different products: Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen. Much of this is made up of products formerly sold under the Falcon.io suite. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022.
In 1999, Runtime Collective Ltd, a web-engineering company, was incorporated by CEO Giles Palmer. In 2005, the company launched Magpie Search and Alert, a search engine for finding documents such as financial statements and patents. In 2007, this was relaunched as Brandwatch, which instead focused on tracking social media mentions and social advertising impact.
The company received $6 million in venture capital from Nauta Capital in March 2012. In March 2014, Brandwatch partnered with Gnip, a social media API company, to release a new application that would allow users to access more social data and analytics. By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital. In September 2015, Brandwatch launched a French website., On 29 October 2015, Brandwatch raised $33 million in Series C funding, led by Partech Investors, to invest further growth in the US. In February 2021, Brandwatch was acquired by Cision.
PeerIndex was a London-based company, founded by Azeem Azhar, providing social media analytics based on footprints from use of major social media services. Part of an emerging group of social media analytics providers, PeerIndex helped social media contributors to assess and score their influence and benefit from the social capital they have built up. PeerIndex tracked approximately 45 million Twitter profiles, making the company one of the leaders in its sector.
Brandwatch acquired PeerIndex in December 2014. With the use of PeerIndex technology, Brandwatch created their Audiences product, which they released in July 2016.
BuzzSumo is a content marketing research and analysis tool, with its first Pro version released in September 2014. Brandwatch acquired BuzzSumo in October 2017.