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Bratzillaz

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Bratzillaz

Bratzillaz (House of Witchez) was an American line of fashion dolls released by MGA Entertainment in 2012. The line was a spin-off of the company's popular franchise Bratz. Bratzillaz characters are witches with unique special powers, many of whom have a similar name to an existing Bratz character. The dolls were rebranded to House of Witchez in Summer 2013 with the release of the final set of dolls, and then discontinued. The official website was removed in 2016.

Each doll (with the exception of the Core (Basic Line) dolls) has glass eyes with an articulated, posable body. The dolls come with a broom hair brush, and some come with a spell scroll and a doll stand. Some have a unique pet, sold separately (Although they were also boxes sold that contained both doll and pet, for a limited time) and most have a personal witch mark symbol 'tattoo'. Character cards come with the first edition dolls. They reveal augmented reality content when held up to a webcam: virtual doll animation and a character video. The Core (Basic Line) dolls are part of an inexpensive budget line and have a non-articulated body and painted eyes as opposed to the usual glass eyes.

Summer/Fall 2012

Winter/Spring 2013

Summer/Fall 2013

The official Bratzillaz website has launched in July 2012. The website included character bios, parallax scrolling, and games. In a first for MGA Entertainment, Bratzillaz games are available on apps for smartphones. This is closed in 2016.

On July 13, 2012, the official theme song for the dolls is revealed in a live-action music video, which was shot at the Canfield-Moreno Estate. In August, MGA released the first Bratzillaz webisode to the official website and YouTube channel. A second webisode is released weeks later on September 11, 2012. The first season was aired until January 4, 2013. A second season is expected to be released due to a leaked unreleased webisode titled "Fashion Bites" and parts of it being featured at the end of "Midnight Beach" when Yasmina looks into the future. However, due to MGA taking a hiatus with the Bratz line in 2014 to rebuild the brand, production of the dolls ended and a second season is no longer completed.

From June 24, 2013 to July 22, 2013, there had been a short series of videos about the Witchy Princesses titled "Witchy Princesses Adventure" which is no longer considered part of the webisode series.

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