Brotli is a lossless data compression algorithm developed by Jyrki Alakuijala and Zoltán Szabadka. It uses a combination of the general-purpose LZ77 lossless compression algorithm, Huffman coding and 2nd-order context modelling. Brotli is primarily used by web servers and content delivery networks to compress HTTP content, making internet websites load faster. As successor to gzip, it is supported by all major web browsers and has become increasingly popular, as it provides better compression than gzip.

While Google's zopfli implementation of the deflate compression algorithm is named after Zöpfli, the Swiss German word for a snack-sized braided buttery bread, brotli is named after Brötli, the Swiss German word for a bread roll.

Google employees Jyrki Alakuijala and Zoltán Szabadka initially developed Brotli in 2013 to decrease the size of transmissions of WOFF web font. Alakuijala and Szabadka completed the Brotli specification during 2013–2016. The specification was accompanied with a reference implementation developed by two additional authors, Evgenii Kliuchnikov and Lode Vandevenne, who had previously developed Google's zopfli implementation of deflate and gzip compatible compression in 2013. Unlike zopfli, which was a reimplementation of an existing data format specification, Brotli was a new data format and allowed the authors to improve compression ratios even further.

The Brotli specification was generalized in September 2015 for HTTP stream compression (content-encoding type "br"). This generalized iteration also improved the compression ratio by using a predefined dictionary of frequently used words and phrases. The version of Brotli released in September 2015 by the Google software engineers contained enhancements in generic lossless data compression, with particular emphasis on use for HTTP compression. The encoder was partly rewritten, with the result that the compression ratio improved, both the encoder and the decoder have been sped up, the streaming API was improved, and more compression quality levels have been added. Additionally, the new release shows performance improvements across platforms, with decoding memory reduction.

The Internet Engineering Task Force approved the Brotli compressed data format specification as an informational request for comment (RFC 7932) in July 2016. The Brotli data format is an integral part of the 2nd iteration of the Web Open Font Format, which was recognized in a 2021 Technology & Engineering Emmy Award from the National Academy of Television Arts & Sciences for font technology standardization at W3C.

Brotli support has been added over the years to web browsers, with 96% of worldwide users using a browser that supports the format, as of July 2022.

In 2016 Dropbox reimplemented Brotli in Rust to fulfill their requirement to be more secure against a malicious client.

Brotli's new file format allows its authors to improve upon Deflate by several algorithmic and format-level improvements: the use of context models for literals and copy distances, describing copy distances through past distances, use of move-to-front queue in entropy code selection, joint-entropy coding of literal and copy lengths, the use of graph algorithms in block splitting, and a larger backward reference window are example improvements.