Brown Lloyd James

Industry	Public relations
Key people	Peter Brown (music manager), Peter Brown CBE, Chairman & CEO, Howell James,
Website	www.bljworldwide.com
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Brown Lloyd James is a public relations firm with offices in New York, Washington, D.C., London, and Doha.

Notable campaigns

The firm has represented a number of high-profile clients, including Al Jazeera English, the Shafallah Center for Children with Disabilities, and the Kingdom of Morocco.^[1]^[2]^[3] In 2006, the firm coordinated the launch of Al Jazeera English in the United States.^[4]

In 2011, it was criticized for working with the First Lady of Syria to organize a Vogue profile.^[5]^[6] In July 2012, Ynetnews described the firm's May 2011 email released in the Syria Files by stating that the email gave advice "on how to create the appearance it is pursuing reform while repressing the uprising".^[7] The firm responded that the document was not paid for, was a "'last-ditch' effort 'to encourage a peaceful outcome rather than violence', which the government subsequently ignored and that it was sent to Asma al-Assad, the wife of Syrian President Bashar al-Assad.^[8]

According to Foreign Agents Registration Act filings, BLJ Worldwide has run pro-Beijing propaganda campaigns on behalf of the China-United States Exchange Foundation (CUSEF), an organization with close ties to the Chinese Communist Party.^[9]^[10]^[11] In 2020 BLJ assisted Chinese diplomats in the US with writing op-eds and getting them published.^[12]

Qatar World Cup bid

In 2018, The Sunday Times published claims BLJ acted for the Qatar World Cup bid. It claimed the PR firm acted to undermine rival bids from the US and Australia.^[13]

References

^ "The Fifth Annual Shafallah Forum". Ability. Archived from the original on 5 April 2016. Retrieved 10 December 2015.
^ Heil, Emily (2012-07-19). "Ecuadorian embassy hires PR firm". The Washington Post. Archived from the original on 2018-08-25. Retrieved 2020-05-12.
^ "SYRIA LEAKS: Details Of Assad's 'Reputation Management' From New York-Based PR Firm". Huffington Post. 2012-07-25. Archived from the original on 2012-08-03. Retrieved 2012-08-04.
^ "Joan Juliet Buck: Mrs. Assad Duped Me". The Daily Beast. 30 July 2012. Archived from the original on 30 July 2012. Retrieved 30 July 2012.
^ Bogardus, Kevin, "PR firm worked with Syria on controversial photo shoot" Archived 2016-11-13 at the Wayback Machine , The Hill, 08/03/11.
^ Carter, Bill and Amy Chozick, "Syria’s Assads Turned to West for Glossy P.R." Archived 2020-03-31 at the Wayback Machine, The New York Times, June 10, 2012. Retrieved 2011-06-11.
^ Haas, Sa'ar (2012-07-07). "WikiLeaks: Western firm advised Assad on media spin". Ynetnews. Archived from the original on 2012-07-09. Retrieved 2012-07-07.
^ Rogin, Josh (2012-07-06). "Wikileaked: Lobbying firm tried to help Syrian regime polish image as violence raged". Foreign Policy. Archived from the original on 2012-07-07. Retrieved 2012-07-07.
^ Allen-Ebrahimian, Bethany (November 28, 2017). "This Beijing-Linked Billionaire Is Funding Policy Research at Washington's Most Influential Institutions". Foreign Policy. Archived from the original on August 31, 2019. Retrieved 2019-08-31.
^ Lim, Louisa; Bergin, Julia (2018-12-07). "Inside China's audacious global propaganda campaign". The Guardian. ISSN 0261-3077. Archived from the original on 2020-03-10. Retrieved 2019-08-31.
^ Dotson, John (September 16, 2020). "The China-U.S. Exchange Foundation and United Front "Lobbying Laundering" in American Politics". Jamestown Foundation. Archived from the original on September 20, 2020. Retrieved September 19, 2020.
^ Cook, Sarah. "China's Foreign PR Enablers". The Diplomat. Archived from the original on 27 July 2023. Retrieved 27 July 2023.
^ "World Cup 2022: Qatar bid team accused of secret campaign to sabotage rivals". BBC News. 28 July 2018. Archived from the original on 8 August 2018. Retrieved 25 August 2018.

External links

Official website

[1] "The Fifth Annual Shafallah Forum". Ability. Archived from the original on 5 April 2016. Retrieved 10 December 2015.

[washingtonpost.com-2] Heil, Emily (2012-07-19). "Ecuadorian embassy hires PR firm". The Washington Post. Archived from the original on 2018-08-25. Retrieved 2020-05-12.

[3] "SYRIA LEAKS: Details Of Assad's 'Reputation Management' From New York-Based PR Firm". Huffington Post. 2012-07-25. Archived from the original on 2012-08-03. Retrieved 2012-08-04.

[4] "Joan Juliet Buck: Mrs. Assad Duped Me". The Daily Beast. 30 July 2012. Archived from the original on 30 July 2012. Retrieved 30 July 2012.

[TH01-5] Bogardus, Kevin, "PR firm worked with Syria on controversial photo shoot" Archived 2016-11-13 at the Wayback Machine , The Hill, 08/03/11.

[6] Carter, Bill and Amy Chozick, "Syria’s Assads Turned to West for Glossy P.R." Archived 2020-03-31 at the Wayback Machine, The New York Times, June 10, 2012. Retrieved 2011-06-11.

[Ynet-7] Haas, Sa'ar (2012-07-07). "WikiLeaks: Western firm advised Assad on media spin". Ynetnews. Archived from the original on 2012-07-09. Retrieved 2012-07-07.

[FP-8] Rogin, Josh (2012-07-06). "Wikileaked: Lobbying firm tried to help Syrian regime polish image as violence raged". Foreign Policy. Archived from the original on 2012-07-07. Retrieved 2012-07-07.

[9] Allen-Ebrahimian, Bethany (November 28, 2017). "This Beijing-Linked Billionaire Is Funding Policy Research at Washington's Most Influential Institutions". Foreign Policy. Archived from the original on August 31, 2019. Retrieved 2019-08-31.

[10] Lim, Louisa; Bergin, Julia (2018-12-07). "Inside China's audacious global propaganda campaign". The Guardian. ISSN 0261-3077. Archived from the original on 2020-03-10. Retrieved 2019-08-31.

[11] Dotson, John (September 16, 2020). "The China-U.S. Exchange Foundation and United Front "Lobbying Laundering" in American Politics". Jamestown Foundation. Archived from the original on September 20, 2020. Retrieved September 19, 2020.

[12] Cook, Sarah. "China's Foreign PR Enablers". The Diplomat. Archived from the original on 27 July 2023. Retrieved 27 July 2023.

[13] "World Cup 2022: Qatar bid team accused of secret campaign to sabotage rivals". BBC News. 28 July 2018. Archived from the original on 8 August 2018. Retrieved 25 August 2018.

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