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Business communication

Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal formats. The way that people communicate and operate within a business is very vital to how successful the company will be in the business world. Business communication occurs internally, employee-to-employee, or externally, business-to-business or business-to-consumer. This internal and external communication can happen through verbal or non-verbal communication methods. Often these internal and external forms of communication come with barriers, which can prevent the receiver from understanding the information sent by the sender.

The word "communication" derives from the Latin word communis, which implies common. Thus, communication may be defined as the interchange of thoughts and information to bring about mutual understanding. Thus, communication may be defined as the interchange of thoughts and information to bring about mutual understanding on the subject's significance.

Business communication is closely related to professional communication and technical communication. It encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, internal communication, and event management.

Communication in general is valued even more in international business communications to allow for the understanding of cultures and the overall morale of the operation.

Business communication focuses primarily on achieving goals and, in the case of a public company or organization, increasing the dividends of shareholders.

In the past, organizational points and company policies were primarily communicated via paper documents. In the digital age, companies mostly exchange information virtually. Face-to-face meetings and presentations increasingly feature audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash. In the 21st century, computer-mediated communication, such as video conferencing and email, has become increasingly prevalent in business.

Business-to-employee communication, also known as workplace communication, is the exchange of information within an organization. The purpose of some communications is to develop trust, and/or to increase productivity.

This type of business communication includes the flow of information from one level of the business hierarchy to another. Communication that flows from the top of the hierarchy to the bottom ("top-down communication") has been shown to decrease the stress levels of employees if it provides clarification and reassurance to the worker. The amount of information shared in this way is often dependent on a "need to know" basis. This communication may take the form of memos and other internal documents. Although a certain level of top-down communication is helpful, too much communication can be seen by the employee as micromanagement. Upward communication is any communication within the business that is passed through the business hierarchy from the bottom upwards. A suggestion box, which allows low-level workers to communicate with management anonymously, is one example of upward communication. Horizontal communication occurs between individuals who are on the same level in the business hierarchy.

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