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CHOM-FM

CHOM-FM (97.7 MHz) is a commercial FM radio station in Montreal, Quebec, Canada. Owned and operated by Bell Media, it broadcasts a mainstream rock radio format. The studios are in the Bell Media Building at 1717 René Lévesque Boulevard East in Downtown Montreal. Rather than spelling out the call letters, personalities on the station usually pronounce them as /ˈʃm/ SHOHM, although other Bell Media Radio personalities have also pronounced the call sign as /ˈɒm/ CHOM.

CHOM-FM is a Class C1 station. It has an effective radiated power (ERP) of 41,200 watts using a non-directional antenna atop Mount Royal.

The station was founded by Geoff Stirling as CKGM-FM. It was a sister station to CKGM, then broadcasting at 980 kHz. CKGM-FM signed on the air on July 16, 1963}.

After a few weeks as a simulcast of CKGM, CKGM-FM launched an automated beautiful music format on September 1, 1963. CKGM-FM played quarter-hour sweeps of mostly soft instrumental music with low-key announcements and commercials.

On October 28, 1969, CKGM-FM changed its format to album-oriented rock (AOR). On-air advertising was kept at a minimum. The first song played by Doug Pringle after the format switch was Richard Strauss' "Also sprach Zarathustra", followed by The Beatles' "Here Comes the Sun". Management wanted to give the FM station its own identity, separate from the Top 40 format found on CKGM. CKGM-FM changed its call sign to CHOM-FM almost two years later, on October 19, 1971.

In 1974, CHOM proposed to the Canadian Radio-television and Telecommunications Commission (CRTC) a plan in which the station would become bilingual, reflecting the population of Montreal, partially English and partially French. The CRTC accepted this plan but only on an experimental basis that would last three years. It also turned down a plan to implement quadraphonic broadcasting. CHOM had a staff of disc jockeys who mixed the two languages. Some were more familiar with English, some with French, but they could converse either way.

In 1977, the experimental bilingual operation had come to an end. The station was forced by the CRTC to opt between the two languages, and after considering becoming a French-language station, it finally reverted to English full-time. On-air advertising steadily increased during the late 1970s. Furthermore, CHOM's original format of AOR and "underground" rock tunes changed to include the playing of the top tracks from the biggest selling albums.

CHOM-FM became increasingly popular, and in 1979 surpassed its sister station CKGM in Bureau of Broadcast Measurement (BBM) ratings. Both stations were sold to CHUM Limited on August 20, 1985.

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rock radio station in Montreal
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