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CNBC Asia
CNBC Asia is a Singapore-based business news channel owned by the NBCUniversal Media Group, a subsidiary of Comcast. It is a pan-Asian branch of the U.S.-based CNBC.
The channel launched on 20 June 1995 out of Hong Kong. In 1998, the channel merged with Dow Jones' Asia Business News and relocated to its facilities in Singapore. The network maintains bureaus across the Asia–Pacific region.
CNBC Asia was announced in 1995 as a localised version of CNBC for the Asia-Pacific region. The network was expected to feature 10 hours of programming per day from its studio in Hong Kong, along with bureaus in Bombay, Singapore, and Tokyo. The rest of its programming would be sourced from CNBC Europe and its U.S. counterpart. NBC Asia chairman Patrick Cox expected that the network would reach five million homes by the end of its first year on-air. In January 1995, a "preview" known as ANBC launched, which carried a mix of programming from CNBC US and CNBC Europe on Galaxy in Australia and Wharf Cable in Hong Kong. CNBC Asia officially launched on 20 June 1995.
The network would be a competitor to the Singapore-based Asia Business News (ABN), a joint venture between Dow Jones & Company, Tele-Communications Inc., TVNZ, and other local investors which launched in 1993. There were doubts that the two competing business news channels in the market would be viable; ABN CEO Paul France derided CNBC Asia as being "an Asian branch of an American company." However, as early as November 1995, it was reported that NBC and Dow Jones were considering a merger of their business news channels in Asia and Europe, including ABN and its European counterpart, European Business News (EBN).
In March 1997, CNBC Asia expanded its carriage on cable in India via an agreement with the Hinduja Group.
Renewed negotiations between NBC and Dow Jones surfaced in November 1997 amid financial difficulties at the companies' Asian and European operations. Dow Jones had been operating at a loss of US$48 million, and CNBC at $40 million.
On 10 December 1997, Dow Jones and NBC announced a 15-year strategic partnership, under which ABN and EBN would merge with CNBC Asia and CNBC Europe, respectively, and CNBC US would be able to enter into editorial partnerships with Dow Jones publications such as The Wall Street Journal and Barron's. The merged operation would retain the CNBC branding, but be overseen by Paul France, and relocate to ABN's Singapore studios—resulting in layoffs of 150 employees from its Hong Kong bureau.
The merger took effect on-air on 2 February 1998, with the channel being rebranded as CNBC–Asia Business News for a transitional period. Citing cost issues and a plan to focus exclusively on Asian business news, simulcasts of CNBC US programmes were dropped from its overnight schedule in favour of reruns of domestic programmes. After the decision was poorly received by viewers, CNBC's U.S. business day programmes were reinstated in March.
CNBC Asia
CNBC Asia is a Singapore-based business news channel owned by the NBCUniversal Media Group, a subsidiary of Comcast. It is a pan-Asian branch of the U.S.-based CNBC.
The channel launched on 20 June 1995 out of Hong Kong. In 1998, the channel merged with Dow Jones' Asia Business News and relocated to its facilities in Singapore. The network maintains bureaus across the Asia–Pacific region.
CNBC Asia was announced in 1995 as a localised version of CNBC for the Asia-Pacific region. The network was expected to feature 10 hours of programming per day from its studio in Hong Kong, along with bureaus in Bombay, Singapore, and Tokyo. The rest of its programming would be sourced from CNBC Europe and its U.S. counterpart. NBC Asia chairman Patrick Cox expected that the network would reach five million homes by the end of its first year on-air. In January 1995, a "preview" known as ANBC launched, which carried a mix of programming from CNBC US and CNBC Europe on Galaxy in Australia and Wharf Cable in Hong Kong. CNBC Asia officially launched on 20 June 1995.
The network would be a competitor to the Singapore-based Asia Business News (ABN), a joint venture between Dow Jones & Company, Tele-Communications Inc., TVNZ, and other local investors which launched in 1993. There were doubts that the two competing business news channels in the market would be viable; ABN CEO Paul France derided CNBC Asia as being "an Asian branch of an American company." However, as early as November 1995, it was reported that NBC and Dow Jones were considering a merger of their business news channels in Asia and Europe, including ABN and its European counterpart, European Business News (EBN).
In March 1997, CNBC Asia expanded its carriage on cable in India via an agreement with the Hinduja Group.
Renewed negotiations between NBC and Dow Jones surfaced in November 1997 amid financial difficulties at the companies' Asian and European operations. Dow Jones had been operating at a loss of US$48 million, and CNBC at $40 million.
On 10 December 1997, Dow Jones and NBC announced a 15-year strategic partnership, under which ABN and EBN would merge with CNBC Asia and CNBC Europe, respectively, and CNBC US would be able to enter into editorial partnerships with Dow Jones publications such as The Wall Street Journal and Barron's. The merged operation would retain the CNBC branding, but be overseen by Paul France, and relocate to ABN's Singapore studios—resulting in layoffs of 150 employees from its Hong Kong bureau.
The merger took effect on-air on 2 February 1998, with the channel being rebranded as CNBC–Asia Business News for a transitional period. Citing cost issues and a plan to focus exclusively on Asian business news, simulcasts of CNBC US programmes were dropped from its overnight schedule in favour of reruns of domestic programmes. After the decision was poorly received by viewers, CNBC's U.S. business day programmes were reinstated in March.
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