Cupra Racing

Cupra Racing, formerly known as SEAT Sport, is the high-performance motorsport subsidiary of the Spanish automobile manufacturer SEAT, founded in 1985, succeeding the "SEAT Special Vehicles department" which had been formed in 1971 with the mission to enforce the brand's participation in rally championships, followed by 11 titles between 1979 and 1983. In 2018, SEAT created the Cupra brand as its independent high-performance branch and SEAT Sport was officially replaced by Cupra Racing.

It has competed in rallying and touring car racing, and also develops high performance versions of road cars. The result of this effort has been rewarded through SEAT's most prestigious titles in FIA championships, three conquests with the SEAT Ibiza Kit-Car in the FIA 2-Litre World Rally Cup in 1996, 1997, 1998, and two wins with the SEAT León in the FIA World Touring Car Championship (WTCC) in 2008 and 2009. Cupra also won the FIA ETCR – eTouring Car World Cup in 2021 and 2022 before the series was discontinued in 2023.

Cupra partnered with Abt Sportsline as Abt Cupra in the all-electric SUV off-road racing series Extreme E from 2021 to 2023 and the open-wheel single-seater electric motorsport championship Formula E from 2022 to 2024. Cupra later partnered with Kiro Race Co in Formula E from 2024.

SEAT's first serious attempt at a World Rally Championship (WRC) was in the 1977 season when the company took part with its 'SEAT 1430/124D Especial 1800' race car, and in its debut at the Monte Carlo Rally the SEAT team finished in third and fourth place with the official 1430-1800 cars being driven by Antonio Zanini and Salvador Cañellas. In recent years the consignment was burdened on the small SEAT Ibiza, a 1.6L normally aspirated front-wheel drive car with its roots in the Volkswagen Polo. The Ibiza allowed the company to start building its rallying experience, and was officially engaged in some European national championships. The years went by and little success followed until a 2L version of the Ibiza was homologated as a kit-car, and extra wide tracks, larger wheels, brakes, etc., were fitted to it as the Fédération Internationale de l'Automobile (FIA) kit-car regulations allow. With these attributes, the car won the 2L World Championship three times ('96, '97, '98).

SEATs three conquests of the 2L FIA title, and the sport's popularity in Spain, convinced Volkswagen Group management to go further, and allocate sufficient budgets to the SEAT Sport department so as to allow it a chance to reach its goal. SEAT's project to build a WRC-spec car was officially announced during the 1997 San Remo rally. It was in 1998 that the SEAT Córdoba WRC was first enrolled by the company to compete at the highest level of WRC racing. The Córdoba was based on the family saloon of the same name but was, naturally, a WRC class car. It had a 4 cylinder turbocharged petrol engine, permanent four-wheel drive, and active differentials were involved in its transmission. However, the short wheelbase and high-mounted engine (compared to its rivals) worked against the Córdoba, and results weren't impressive. The main drivers were ex-WRC champion Didier Auriol, along with Harri Rovanpera and rising Finnish star Toni Gardemeister. They did achieve three podium finishes; at the 1999 Rally New Zealand (Gardemeister), the 1999 Rally of Great Britain (Rovanpera) as well as the 2000 Safari Rally (Auriol). SEAT pulled out of international rallying at the end of 2000.

In 2002 SEAT Sport set up the SEAT León Supercopa in Spain, a one-make series featuring the SEAT León. This format has since expanded across Europe, with the formation of the SEAT León Eurocup in 2008. In 2003, SEAT began entering the SEAT Toledo Cupra in the European Touring Car Championship (ETCC) with drivers Jordi Gené and Frank Diefenbacher. Former British Touring Car Championship winner Rickard Rydell joined them in 2004, taking their first victory.

In 2005, the ETCC became the World Touring Car Championship (WTCC). Peter Terting replaced fellow German Diefenbacher. Jason Plato also joined the team for four rounds, and Marc Carol for one round. Later in 2005, the León model made its debut.

In 2006, Gabriele Tarquini, Yvan Muller and James Thompson joined the team. André Couto, Oscar Nogués and Florian Gruber also raced in one-off rounds.