Cadillac Fleetwood
Cadillac Fleetwood
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Cadillac Fleetwood

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Cadillac Fleetwood

The Cadillac Fleetwood is a full-size luxury sedan that was marketed by Cadillac from the 1977 through 1996 model years. Taking its nameplate from a coachbuilder historically associated with the General Motors division, the Cadillac Fleetwood became a stand-alone model line in 1985.

The first-generation Cadillac Fleetwood was introduced for 1985 as the division downsized its full-size C-body platform sedans to a front-wheel-drive layout. Slotted between the Sedan deVille and the Sixty Special, the Fleetwood also bridged the gap between the deVille and the D-body Fleetwood Brougham (Cadillac Brougham for 1987–1992). The second generation was introduced for 1993, replacing the Brougham as the D-body Cadillac sedan (the Fleetwood Brougham name became a trim option).

After the 1996 model year, Cadillac discontinued the Fleetwood line as GM ended production of full-size sedan lines in North America. General Motors consolidated Cadillac's large sedan lines into the deVille series and later as the Cadillac DTS. Since 1996, the only longer-wheelbase sedans produced by the division have been the Cadillac CT6 and Cadillac Celestiq.

Lawrence P. Fisher was one of the seven brothers most closely involved with Cadillac in its early years. In 1916, he joined the Fisher Body Company, which had been formed by two of his brothers in 1908. Larry (as people knew him) was instrumental among the Fisher brothers in bringing the Fisher enterprise under the General Motors umbrella in 1919. In May 1925, Alfred P. Sloan, then the head of General Motors, appointed Fisher as Cadillac General Manager, an office he retained through 1934. Fisher immediately went to work adding exclusive, custom bodies to the Cadillac range. Thus, he oversaw the purchase of the Fleetwood Metal Body Company by Fisher in September 1925.

The Fleetwood Body Company of Fleetwood, Pennsylvania, was founded by Harry Urich in the nineteenth century. It began as a small community of craftsmen founded by Henry Fleetwood, Esq. of Penwortham, near Lancaster, England (the Fleetwood family flourished in England in the 17th and 18th centuries). The traditions of 300 years of coach-building that Fleetwood applied to its work on cars secured it a high reputation in automobile circles worldwide by the 1920s. Coachwork was built by Fleetwood for various other luxury makes through 1924.

After the Fisher Body Corporation purchased the Fleetwood Body Company in 1925, Fleetwood bodies were reserved exclusively for Cadillac. By 1929, GM had purchased the remaining shares of Fisher to became the sole owner of both companies. From 1927 through 1934, all Cadillac series offered Fleetwood bodies as an option.

After 1934, Cadillac became more selective in offering Fleetwood bodies for its chassis. By 1938, the only way to obtain a Fleetwood-bodied car was by buying a Cadillac Series 75 or 90, as even the Cadillac Sixty Special had a Fisher body in its inaugural year. The Fleetwood script and crest would not be on the exterior of any Cadillac until the 1947 model year when it appeared on the rear deck lid of the Sixty Special. By 1952, it also appeared on the rear deck lid of the Series 75. In 1957, the Cadillac Series 70 Eldorado Brougham joined the Sixty Special and the Series 75 as the only Cadillac models with Fleetwood bodies, although Fleetwood script or crests did not appear anywhere on the exterior of the car. This was the first time in 20 years that a Fleetwood bodied car was paired with the Brougham name.

The Eldorado Brougham featured Fleetwood branded wheel discs and doorsill moldings when production was shifted in 1959 from the Cadillac Fleetwood plant in Detroit to Pininfarina in Turin, Italy. The identification was included presumably because of the design work since the final details for the car were still being done by Fleetwood.

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