Cadillac Series 61
Cadillac Series 61
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Cadillac Series 61

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Cadillac Series 61

The Cadillac Series 61 was Cadillac's mainstream product model range. It was priced and equipped more modestly below the limousine, GM D platform Cadillac Series 85, Cadillac Series 90, Cadillac Series 72, Cadillac Series 67, and Cadillac Fleetwood Series 75. It was upgraded to the Series 62 in 1940 only to return to production in model year 1941, replacing the cancelled LaSalle Series 50. While production was suspended from model years 1943–1945 due to World War II, it remained as the junior level product line until 1951. The size, equipment list and quality level were the most popular with buyers who wanted a prestigious luxury car that was usually driven by the owner, while the longer cars were chauffeur driven. It combined the most popular features of the previous Series 60 and Series 65 and was priced at the same level as Buick products of the time.

The 1939 Fisher-bodied Series 61 used a 126 in (3,200 mm) wheelbase. All GM vehicles for 1939 adopted the Torpedo appearance with an extended, protruding bow appearance to enhance its aerodynamic appearance. A number of modern ocean liners had been recently launched and the appearance was very popular at the time. 1939 was also the year of the 1939 New York World's Fair and the streamline appearance gave a futuristic look when it was on display at the Futurama exhibit. The protruding center grille and the functional side grilles were die-cast, with slender bars. Single die-cast louvers were positioned to the rear of each hood side panel for engine compartment ventilation.

It was available as a club coupe, convertible or sedan, and a manual retracting center divider made from safety glass was optional on the sedan, along with the choice to add or remove running boards. A new exterior featured concealed door hinges, and exotic sea shell horns were available. All Series Sixty Special and Series 61's shared the same 346 in³ L-head V8 in 1939, with power at 135 hp (101 kW) and rising to 150 hp (112 kW) for 1941. Prices were the most affordable for Cadillac products with the 2-passenger coupe starting at US$1,695 ($38,316 in 2024 dollars ), the Touring Sedan was listed at US$1,805 ($40,803 in 2024 dollars ) and the 5-passenger Convertible Sedan was listed at US$2,265 ($51,201 in 2024 dollars ).

When the LaSalle product line was cancelled, production was suspended at the LaSalle Factory at Wyoming Road and the facility closed.

In 1941, the Series 61 returned to complement the Series 62 which was introduced in 1940, and the Series 61 replaced the LaSalle in the Cadillac pricing structure. All 1941 Cadillacs used the same Monobloc V8 with the same displacement of 346 cu in (5.7 L) when the Cadillac V16 engine used in the Series 90 was cancelled. The most notable technical advancement was the introduction of the Hydramatic automatic transmission as a US$125 option ($2,672 in 2024 dollars ) which brought the listed price to US$1,535 ($32,815 in 2024 dollars ) for the Deluxe Sedan. In 1941, the one piece hood came down lower in the front, included the side panels and extended sideways to the fenders. A single rectangular panel of louver trim was used on each side of the hood. The rectangular grille was wide, vertical, and bulged forward in the middle. Rectangular parking lights were built into the top outer corners of the grille. Headlights were now built into the nose of the fenders, and provision for built in accessory fog lights was provided under the headlights. Three chrome spears appeared on the rear section of all four fenders. Rear fender skirts were standard.

The Series 63 was a sedan only for 1941 and 1942. It was only offered with a 126-inch wheelbase shared with the Series 61 and Series 62 but had a six-window B-body shared with the fastback Series 61. The main difference with the Series 63 was the different trunk (not a fastback) and the list price of US$1,695 ($36,235 in 2024 dollars ) which meant the optional equipment and appearance features on the Series 61 were standard on the Series 63.

By the time the decision was made to drop the LaSalle for 1941, at least three wood and metal mockups had been made for potential LaSalle models. One was based on the notchback GM C platform which ended up being shared by the Cadillac Series 62, Buick Roadmaster and Super, the Oldsmobile 98 and the Pontiac Custom Torpedo. A second was based on the fastback GM B platform which ended up being shared by the Cadillac Series 61, the Buick Century and Special, the Oldsmobile 70 and the Pontiac Streamliner Torpedo. A third was a modified notchback design, derived from the fastback B-body, but described as "A-body-like", that ended up being used by the Cadillac Series 63.

Any or all of these could have ended up being part of the next LaSalle line. However, it has been inferred that of the three, the third design was most likely to have been a LaSalle, with that platform being assigned exclusively to LaSalle, and that the second design, whose platform was shared with the Series 61, was the next most likely. Sales of the Series 63 were 5,030 in 1941 and 1,750 in 1942 before production was suspended February 4, 1942 to contribute to the war effort.

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