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Canale 5
Canale 5 (Italian: [kaˈnaːle ˈtʃiŋkwe]) is an Italian free-to-air television channel of Mediaset, owned by MFE - MediaForEurope. It was the first private television network to have national coverage in Italy in 1980. On 4 December 2012, Mediaset launched Canale 5 HD, a simulcast of Canale 5 in high-definition. The channel is aimed at a primarily adult audience, mainly offering entertainment, movies and TV series. Since January 2013, Canale 5 has been directed by Giancarlo Scheri.
In 1974 in Milano 2, a satellite city built by Silvio Berlusconi, Giacomo Properzj and Alceo Moretti, the private cable television station Telemilanocavo was founded, and the first transmissions began on 24 September. The channel was able to broadcast via cable after a verdict of the Constitutional Court in July of that year, which liberalised regulations pertaining to this type of television broadcasting. Approximately 5,000 households were connected to the cable system, which corresponded to ca. 20,000 viewers.
Following the liberalization of terrestrial local broadcasting, many other television stations were founded and competition, causing a drop in revenues, led the owners to sell the station in 1976 for the symbolic price of one lira to a company that was part of the Berlusconi group, based in a basement of an apartment building near the Palazzo dei Cigni, also condoning the unpaid rent.
With the transition from cable to terrestrial, Telemilanocavo moved its studios to the Palazzo dei Cigni and became Telemilano 58, from the name of the UHF channel frequency used and taken over by the local broadcaster TVI Television International of Milan, with a system in Hotel Michelangelo. At the same time, technical investments were made with the alliance of an entrepreneur who specialized in the production of equipment for the reception of television signals, Adriano Galliani, who assumed an important role in the production of the broadcaster's television equipment. Success came in the 1979–1980 season with several broadcasts conducted, among others, by Mike Bongiorno, Claudio Lippi, Claudio Cecchetto and I Gatti di Vicolo Miracoli.
On 23 February 1979, the trademark Canale 5 was registered in Milan. A few months later, on 12 November, the trademark Canale 5 Music S.r.l was also registered in the same city. The name was chosen by Berlusconi with Adriano Galliani "for a matter of euphony" but also because a local name like that of Telemilano was starting to feel tight for a broadcaster that aspired to become a major national television network. During this time, Berlusconi bought several local private broadcasters scattered throughout Italy: the idea of the 'pizzone' (the shipment of pre-recorded videotapes from one broadcaster to another) emerged after Berlusconi bought Tele Torino International from FIAT.
On 10 January 1980, Silvio Berlusconi and Mike Bongiorno held a press conference at the Telemilano studios. With a view to create a national network, Berlusconi agreed with about 50 private broadcasters (even those not owned by him) scattered throughout Italy, to broadcast the same programmes at the same time on all stations. The experiment officially began with the game show I Sogni Nel Casetto (Dreams in the Drawer), hosted by Mike Bongiorno and produced by Reteitalia. The game show, together with other Reteitalia productions, would have largely positive audience results, mostly due to the "pizzone" technique, thanks to which Reteitalia's productions were broadcast nationwide.
Thus began, in this period, the broadcasts of Canale 5 as a network at an extra-regional level throughout the north. In the centre-south, the network was called Canale 10 and had the same programming, logo, branding and ownership as Canale 5. In Lombardy, programming covered the whole day, while in the other regions, it could be broadcast starting in the late morning or only in the evening thanks to the interconnection with the local broadcasters associated with the circuit.
On 11 November 1980, the Canale 5 logo replaced that of Canale 10 also in the center-south; this also marked the official start date of transmissions of the national network of Canale 5. The opening and closing theme of the programmes began with the song Rondò Veneziano by Gian Piero Reverberi, chosen by Berlusconi under the advice of Freddy Naggiar of Baby Records.
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Canale 5
Canale 5 (Italian: [kaˈnaːle ˈtʃiŋkwe]) is an Italian free-to-air television channel of Mediaset, owned by MFE - MediaForEurope. It was the first private television network to have national coverage in Italy in 1980. On 4 December 2012, Mediaset launched Canale 5 HD, a simulcast of Canale 5 in high-definition. The channel is aimed at a primarily adult audience, mainly offering entertainment, movies and TV series. Since January 2013, Canale 5 has been directed by Giancarlo Scheri.
In 1974 in Milano 2, a satellite city built by Silvio Berlusconi, Giacomo Properzj and Alceo Moretti, the private cable television station Telemilanocavo was founded, and the first transmissions began on 24 September. The channel was able to broadcast via cable after a verdict of the Constitutional Court in July of that year, which liberalised regulations pertaining to this type of television broadcasting. Approximately 5,000 households were connected to the cable system, which corresponded to ca. 20,000 viewers.
Following the liberalization of terrestrial local broadcasting, many other television stations were founded and competition, causing a drop in revenues, led the owners to sell the station in 1976 for the symbolic price of one lira to a company that was part of the Berlusconi group, based in a basement of an apartment building near the Palazzo dei Cigni, also condoning the unpaid rent.
With the transition from cable to terrestrial, Telemilanocavo moved its studios to the Palazzo dei Cigni and became Telemilano 58, from the name of the UHF channel frequency used and taken over by the local broadcaster TVI Television International of Milan, with a system in Hotel Michelangelo. At the same time, technical investments were made with the alliance of an entrepreneur who specialized in the production of equipment for the reception of television signals, Adriano Galliani, who assumed an important role in the production of the broadcaster's television equipment. Success came in the 1979–1980 season with several broadcasts conducted, among others, by Mike Bongiorno, Claudio Lippi, Claudio Cecchetto and I Gatti di Vicolo Miracoli.
On 23 February 1979, the trademark Canale 5 was registered in Milan. A few months later, on 12 November, the trademark Canale 5 Music S.r.l was also registered in the same city. The name was chosen by Berlusconi with Adriano Galliani "for a matter of euphony" but also because a local name like that of Telemilano was starting to feel tight for a broadcaster that aspired to become a major national television network. During this time, Berlusconi bought several local private broadcasters scattered throughout Italy: the idea of the 'pizzone' (the shipment of pre-recorded videotapes from one broadcaster to another) emerged after Berlusconi bought Tele Torino International from FIAT.
On 10 January 1980, Silvio Berlusconi and Mike Bongiorno held a press conference at the Telemilano studios. With a view to create a national network, Berlusconi agreed with about 50 private broadcasters (even those not owned by him) scattered throughout Italy, to broadcast the same programmes at the same time on all stations. The experiment officially began with the game show I Sogni Nel Casetto (Dreams in the Drawer), hosted by Mike Bongiorno and produced by Reteitalia. The game show, together with other Reteitalia productions, would have largely positive audience results, mostly due to the "pizzone" technique, thanks to which Reteitalia's productions were broadcast nationwide.
Thus began, in this period, the broadcasts of Canale 5 as a network at an extra-regional level throughout the north. In the centre-south, the network was called Canale 10 and had the same programming, logo, branding and ownership as Canale 5. In Lombardy, programming covered the whole day, while in the other regions, it could be broadcast starting in the late morning or only in the evening thanks to the interconnection with the local broadcasters associated with the circuit.
On 11 November 1980, the Canale 5 logo replaced that of Canale 10 also in the center-south; this also marked the official start date of transmissions of the national network of Canale 5. The opening and closing theme of the programmes began with the song Rondò Veneziano by Gian Piero Reverberi, chosen by Berlusconi under the advice of Freddy Naggiar of Baby Records.