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Capital Gold

The Capital Gold radio station started in London in 1988 on Capital Radio's AM frequency, after the Independent Broadcasting Authority had urged stations to end simulcasting (broadcasting the same programmes simultaneously on AM and FM) and threatened to remove one of their frequencies if simulcasting continued. The original DJs on the early incarnation of Capital Gold included Tony Blackburn, Kenny Everett and David Hamilton. The hiring of radio personalities to host networked shows continued to be a feature of the Capital Gold network as it grew.

As required by the forthcoming Broadcasting Act, in 1987 the IBA and the Home Office ruled that all ILR stations were to permanently split their AM and FM frequencies (instead of simulcasting the same service) in order to create new local radio stations and improve choice. In 1986 Capital Radio had experimented with split contemporary formats at weekends, but now responded by launching a "golden oldies" station on its AM frequency, 1548 AM Capital Gold. The station launched on 2 July 1988 as a weekend-only service and went full time on 1 November 1988, while on that date Capital on FM became 95.8 Capital FM, a chart contemporary music station. Both stations received brand-new jingle packages from Muff Murfin and TM Productions in Dallas. These were later followed up by new packages from Californian jingle house Who Did That Music (later Groove Addicts).

Capital Gold featured a strong presenting lineup such as Tony Blackburn, who joined from BBC Radio London and launched the station, "Diddy" David Hamilton, Paul Burnett, Paul Gambaccini and Kenny Everett, who returned to daily broadcasting at Capital Gold, hosting daytime shows on weekdays until 1994, when his deteriorating health meant he was unable to continue. The mid-late 1990s saw Capital Gold rated London's most popular AM radio station and the third-most-popular music station, behind Capital FM and BBC Radio 1.[citation needed]

With Capital Gold proving popular with its London audience, the station management decided to syndicate Tony Blackburn's Sunday soul show and expand its popular 'Sportstime' brand to Birmingham station Xtra AM, which Capital had purchased in 1993 along with BRMB to form Capital Radio Group plc. This was followed in 1994 with the purchase of the Southern Radio Group.[citation needed]

Both Capital Radio plc and GWR Group lobbied the then Radio Authority to allow syndicated programmes to be broadcast on their AM stations. The Radio Authority agreed and it was announced early in 1998 that Capital Gold from London would replace Invicta Supergold; Xtra and South Coast followed on 1 June.

The networking was agreed by the Radio Authority with the stipulation that at least four hours a day of weekday broadcasting were kept and local news, traffic announcements and advertising remained on each station. Listeners to the previous local stations were dismayed that so much local broadcasting was to be eliminated, resulting in the loss of jobs. Capital Radio boss David Mansfield maintained that AM listenership had steadily declined and required a consistent, high-quality programme offering across all stations to remain competitive.

Initially, the four hours were scheduled in the afternoon drivetime slot (3 – 7 p.m.) with a networked breakfast/morning show hosted by comedian Mike Osman (7 – 11 a.m.). This surprised many people in the industry as this sidelined Capital Gold's biggest radio name at the time, Tony Blackburn, who had previously presented the weekday breakfast show to weekends. However, a few months later Blackburn was moved back on the weekday schedule in the afternoon drivetime slot, while local breakfast shows were reintroduced to meet the four-hour requirement. A new jingle package from now-defunct jingle company AJ Productions and a new slogan – "Great Time Music" heralded the major change.

In 1999, Capital Radio plc acquired Red Dragon FM and its medium wave service Touch Radio in South Wales, with the result being that Capital Gold replaced Touch Radio. 1999 saw the station's reach increase yet again: across the UK and Ireland on Sky.

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