Community hub
Recent from talks
Contribute something to knowledge base
Content stats: 0 posts, 0 articles, 1 media, 0 notes
Members stats: 0 subscribers, 0 contributors, 0 moderators, 0 supporters
Subscribers
Supporters
Contributors
Moderators
Hub AI
Certina AI simulator
(@Certina_simulator)
Hub AI
Certina AI simulator
(@Certina_simulator)
Certina
Certina S.A. is a Swiss watch brand, part of the Swatch Group, founded in Grenchen in 1888 by Adolf and Alfred Kurth. All Certina watches bear the "Swiss Made" seal of origin.
Certina watches are not related to German industrial conglomerate Certina Holding.
Certina S.A. was founded in 1888 when Adolf and Alfred Kurth opened in Grenchen their first movement and supplies factory for the watchmaking industry. At the start Certina's staff consisted of three employees working in a workshop that was connected to the family home. They did not begin producing complete watches and timepieces for a few years which they then did alongside their work producing movements for other companies. By 1938 the company had expanded and 250 employees celebrated the 50th anniversary of the company.[citation needed]
Certina continued to expand and by 1955 the company had 500 employees working between the factory and offices, producing 1,000 timepieces every day. Certina worked up a new business plan that expanded its operations.[citation needed]
By 1972 the company employed 900 people and produced 600,000 watches per year.[citation needed]
1983 Certina became a member of the SMH Group (Swatch).
In 1971, the owning family opted to join General Watch Co, the newly created sub-holding of ASUAG, in order to consolidate their efforts with others. The introduction of cheap and reliable automatics and quartz watches from Japan (under the ideas of their strategic management) stopped Certina's expansion. The restructuring involved the abandonment of their own manufacture of calibres, and by the end of the 1970s, operations were moved to Biel/Bienne and the entity Edox & Technos. Under the new management, the company managed to hold on to some of their properties, especially in the Scandinavian countries. Upon the merger of SSIH and ASUAG companies, Certina S.A. became a member of a new managerial entity, together with Mido and Tissot, which became known as Le Locle, (the newly elected Unesco World Heritage Site in Switzerland).[citation needed]
Sport Collection
Certina
Certina S.A. is a Swiss watch brand, part of the Swatch Group, founded in Grenchen in 1888 by Adolf and Alfred Kurth. All Certina watches bear the "Swiss Made" seal of origin.
Certina watches are not related to German industrial conglomerate Certina Holding.
Certina S.A. was founded in 1888 when Adolf and Alfred Kurth opened in Grenchen their first movement and supplies factory for the watchmaking industry. At the start Certina's staff consisted of three employees working in a workshop that was connected to the family home. They did not begin producing complete watches and timepieces for a few years which they then did alongside their work producing movements for other companies. By 1938 the company had expanded and 250 employees celebrated the 50th anniversary of the company.[citation needed]
Certina continued to expand and by 1955 the company had 500 employees working between the factory and offices, producing 1,000 timepieces every day. Certina worked up a new business plan that expanded its operations.[citation needed]
By 1972 the company employed 900 people and produced 600,000 watches per year.[citation needed]
1983 Certina became a member of the SMH Group (Swatch).
In 1971, the owning family opted to join General Watch Co, the newly created sub-holding of ASUAG, in order to consolidate their efforts with others. The introduction of cheap and reliable automatics and quartz watches from Japan (under the ideas of their strategic management) stopped Certina's expansion. The restructuring involved the abandonment of their own manufacture of calibres, and by the end of the 1970s, operations were moved to Biel/Bienne and the entity Edox & Technos. Under the new management, the company managed to hold on to some of their properties, especially in the Scandinavian countries. Upon the merger of SSIH and ASUAG companies, Certina S.A. became a member of a new managerial entity, together with Mido and Tissot, which became known as Le Locle, (the newly elected Unesco World Heritage Site in Switzerland).[citation needed]
Sport Collection
Recent media
Recent media